The title of this post is a quote from a great post by Michael Geoghagen, author of Podcast Solutions and a bright entrepreneur. He talks about how too many podcasters are selling themselves short and accepting ad rates that are much too low. I think he’s right. The problem is that the podosphere is too [...]
Continue reading...March 11, 2006 by Jason
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This question is certainly on many podcasters minds. Whenever this question is posed, I follow up with another question: “Are we talking about entertainment or information (infotainment)?” I have a different answer for each. Of course, in entertainment, someone like Ricky Gervais is going to have an easier time of building an audience willing to [...]
Continue reading...March 8, 2006 by Jason
You might have already seen this new report released by eMarketer that has new projections for the growth of podcast listeners and the amount of money going into podcast advertising. You’ll have to lay down $695 to see the whole report, but here’s the gist of what they have revealed: In 2006: 10 million people [...]
Continue reading...March 4, 2006 by Jason
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Have you searched for your podcast in the iTunes Music Store lately? Considering iTunes get’s by far the most traffic of any podcast directory and searching is by far the easiest way to find podcasts there, I HIGHLY suggest you try it. Does your podcast show up for phrases that your potential listener is likely [...]
Continue reading...March 2, 2006 by Jason
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If you’re looking for a host for your podcast, it’s important to find a one that offers these four things: 1. Plenty of Bandwidth Bandwidth is the amount of data that can be transferred from your site each day. Because podcast files can be large and a lot of people will be downloading them, because [...]
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March 14, 2006 by Jason
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