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October 2006

Adsense for Podcasts…How Do You Measure It?

October 31, 2006 by Jason

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Yesterday I raised several questions/concerns/thoughts about the realities of a Google AdSense service for podcasts. There’s another big issue I should have mentioned. I haven’t seen it talked about enough in the blog buzz. How is Google going to measure this thing? The beauty of AdSense is it is pay-per-click. The whole thing is based [...]

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Rumor Mill: Google to Release Adsense for Podcasts

October 30, 2006 by Jason

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The rumors have been buzzing in the blogosphere that, before the end of the year, Google will release an AdSense-like service for podcasts and streaming audio. Right now there’s more speculation than details. This probably means: Google will allow you to insert audio ads into your podcast. Ads will be based on an audio-to-text contextual [...]

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Dinner with Podango

October 29, 2006 by Jason

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This past week I had the pleasure of dining with Lee Gibbons and Doug Smith, who head up Podango, at the world famous Carmines next to Times Square. We batted around some ideas and I got a chance to pick their brains about their new company. In brief, Podango is creating numerous podcast stations. Each [...]

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Libysn to be Acquired by Wizzard Software

October 27, 2006 by Jason

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In an interesting bit of news, a press release has been put out announcing that Libsyn (a pioneer in podcast hosting) will be acquired by Wizzard Software (who specialize in speech software). This doesn’t strike me as the most obvious of match ups, but it sounds like they have some things planned. From the press [...]

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Don’t Ask Your Site Visitors to “Subscribe” to Your Podcast

October 23, 2006 by Jason

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Michael Geoghegan recently posed the following important question on his blog: What does “subscribe to a podcast” mean to the average person? You should provide a call to action and clear instructions for subscribing to your podcast, preferably above the fold on your site. However, as Michael points out in his blog post, simply inviting [...]

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