Back in October Dave Gray, of TPN’s GlobalGeek podcast, sent a letter and $1 to Apple to pay for using the term "podcast". Apple sent the check back with an answer: We are returning your check for $1. Apple does not object to third-party usage of the generic term "podcast" to accurately refer to podcasting [...]
Continue reading...November 29, 2006 by Jason
In Podcasting Metrics Series Part 2, I pointed out the problem with looking at the # of hits to a file for estimating the # of downloads. A single download can result in many hits. The hits stat will always be bigger than the actual number of downloads. So how can we get a more [...]
Continue reading...November 22, 2006 by Jason
Here are three video tutorials on podcasting from Apple, titled The Podcast Recipe. They can be viewed online for free with Quicktime. I’m not sure why, but they don’t let you download them to watch on your video iPod. There are three videos: Perform, Produce & Promote. Perform talks about voice and mic technique. Produce [...]
Continue reading...November 22, 2006 by Jason
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In a press release today, CBS Interactive President Quincy Smith expressed his satisfaction with the month-old partnership with YouTube that allows for legal posting of certain clips of CBS shows. According to YouTube, the CBS content (which includes highlights such as an exploding semi and an office cat fight) has been viewed 29.2 million times [...]
Continue reading...November 21, 2006 by Jason
I’d like to expand on an excellent post from the Online Marketing Blog that discusses the idea of using social media to multiply your PR efforts–both for communicating to the consumer as well as the press. There’s an increase in the use of social media both by end consumers and the media for tracking information [...]
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November 29, 2006 by Jason
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