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December 2006

Your Podcast as a Brand

December 1, 2006 by Jason

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In this video interview with JD Lasica at Podcamp West, Michael Geoghegan talks about how to make money with podcasting. He quotes a survey run by Gigavox Media, a company he started with Doug Kaye, in which one third of the podcasters who responded indicated they would like to make their living with podcasting. Some [...]

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Podcasting Metrics Series Pt 4 | Measuring Complete Podcast Downloads

December 1, 2006 by Jason

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In part 3 of this series on metrics, I stated that measuring unique downloads, while still an imperfect podcast metric, was one of the most popular ways to measure a podcast’s audience size. While filtering your web logs by unique IP cuts out multiple hits from one user, you still don’t know if that user [...]

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