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2006

Your Podcast as a Brand

December 1, 2006 by Jason

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In this video interview with JD Lasica at Podcamp West, Michael Geoghegan talks about how to make money with podcasting. He quotes a survey run by Gigavox Media, a company he started with Doug Kaye, in which one third of the podcasters who responded indicated they would like to make their living with podcasting. Some [...]

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Podcasting Metrics Series Pt 4 | Measuring Complete Podcast Downloads

December 1, 2006 by Jason

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In part 3 of this series on metrics, I stated that measuring unique downloads, while still an imperfect podcast metric, was one of the most popular ways to measure a podcast’s audience size. While filtering your web logs by unique IP cuts out multiple hits from one user, you still don’t know if that user [...]

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Letter from Apple States They Do Not License the Term ‘podcast’

November 29, 2006 by Jason

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Back in October Dave Gray, of TPN’s GlobalGeek podcast, sent a letter and $1 to Apple to pay for using the term "podcast". Apple sent the check back with an answer: We are returning your check for $1. Apple does not object to third-party usage of the generic term "podcast" to accurately refer to podcasting [...]

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Podcasting Metrics Series Pt 3 | Measuring Downloads

November 29, 2006 by Jason

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In Podcasting Metrics Series Part 2, I pointed out the problem with looking at the # of hits to a file for estimating the # of downloads. A single download can result in many hits. The hits stat will always be bigger than the actual number of downloads. So how can we get a more [...]

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Free Online, On-Demand Podcasting Seminar from Apple

November 22, 2006 by Jason

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Here are three video tutorials on podcasting from Apple, titled The Podcast Recipe. They can be viewed online for free with Quicktime. I’m not sure why, but they don’t let you download them to watch on your video iPod. There are three videos: Perform, Produce & Promote. Perform talks about voice and mic technique. Produce [...]

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