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February 2007

Dynamic Insertion of Podcast Ads | Todd Cochrane is Not Seeing the Whole Picture

February 22, 2007 by Jason

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I just read a post by Todd Cochrane (author of the first “podcast how to” book and CEO of RawVoice) condemning the dynamic insertion of ads in podcasts as DOA. I disagree. I think it’s only getting started. First, a quick definition of dynamic insertion. This simply means that the podcast audio and the audio [...]

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Podcasting Metrics Series Pt 9 | How Much is Your Podcast Worth?

February 20, 2007 by Jason

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It’s been a little while since I added to the series on podcast metrics. We’ve already gone over some of the usual statistics such as downloads, subscribers and bandwidth that give you an idea of the size of your audience. But there are a myriad of other statistics, beyond the size of your audience, that [...]

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Google Reader Now Reporting Subscriber Numbers to FeedBurner

February 19, 2007 by Jason

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You might have noticed a jump in your subscriber numbers in FeedBurner over the last few days. It’s because Google is now reporting the number of people subscribed to your feed using their service. Previously they just checked the feed content without giving this number. This includes people who are using Google Reader as well [...]

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Video with PodCamp NYC Organizers

February 15, 2007 by Jason

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Here’s a short video introducing the PodCamp NYC organizers and why they are each involved with the project. Thanks go to Kevin Shively of TV Worldwide who filmed this and will be filming portions of the event for us. Yes, that is me on the upper-left looking zoned out. For whatever reason, the screen capture [...]

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Should Your Blog and Podcast Be on the Same Blog/Site?

February 9, 2007 by Jason

18 Comments

Leesa Barnes brought up an issue that has been on my mind recently. Should your podcast and blog be on the same site/blog? I’m of the opinion that every podcaster should be a blogger as well. And the question of whether to have a separate blog for your podcast is an important one. In my [...]

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