2009 June | Mastering New Media

June 2009

The Surprising State of Twitter Presents a Valuable Opportunity

June 30, 2009 by Jason

State of the Twittersphere Report Hubspot recently released their latest State of the Twittersphere Report which contains some surprising data. The report is based on data collected from 4.5 million Twitter accounts. Here are the lessons that can be learned, starting with some common mistakes that you want to be sure not to make. Are [...]

MNM 05 | How Many Customers Have You Lost So Far to the New Attention Economy?

June 25, 2009 by Jason

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[Audio clip: view full post to listen] We’re currently going through the biggest shake up in marketing and media since the beginning of the Internet. The bad news is that it is leaving lots of businesses in the dust. Your business may have already fallen victim. The good news is that the shake up also [...]

The Psychology of Retweeting (How to Make it Work for You)

June 24, 2009 by Jason

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CNN posted an excellent article about the phenomenon of retweeting on Twitter. For those new to Twitter… Retweeting, represented on Twitter with the symbol “RT,” means a user has taken someone else’s tweet — or message — and copied part or all of it. The original author is often credited through the convention “@username”… The [...]

MNM 04 | Interview with Mark Tafoya, Culinary Media Network

June 5, 2009 by Jason

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[Audio clip: view full post to listen] On this episode of Mastering New Media, I speak with co-founder of the Culinary Media Network, Chef Mark Tafoya. Mark has taken his passion for food and travel and turned them into a profitable business and multiple streams driven by new media marketing. In this interview, Mark shares [...]

The Get PAID Business Model for Making Money with New Media

June 4, 2009 by Jason

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They say that the best business plans can be written on a napkin. This afternoon I decided to boil my business model down to four basic steps. While I didn’t write it on a napkin, it’s still simple enough that a four-letter acronym describes it — P.A.I.D. Using the word “paid” works out nicely since [...]