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December 2009

MNM 14 | What Documentary Filmmaking Can Teach You About Creating Compelling Content

December 20, 2009 by Jason

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[Audio clip: view full post to listen] I’ve mentioned on the show before that I’ve been working on creating a short documentary film. Well, the film is finally done. It was a ton of work, but a worthwhile experience that taught me several great lessons about how to create compelling content. I’ve been taking note [...]

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MNM 13 | Define Your Target Audience in 8 Easy Steps Pt 2

December 16, 2009 by Jason

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[Audio clip: view full post to listen] In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on. Choosing the right target market will greatly improve how [...]

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Have You Made This Critical Content Creation Mistake?

December 3, 2009 by Jason

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I recently learned a HUGE lesson about content creation. I made a mistake that cost me a lot of time and put me way behind on a big project. Now I want to help you avoid this pitfall in the future. Here’s the deal… Over the last several weeks I’ve been filming a documentary for [...]

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