Notes from the open meeting of the Association for Downloadable Media at the Podcast and New Media Expo.
Susan Bratton: The mission is to provide leadership in this industry to help with setting standards for audience measurement, research and advertising. It’s about helping us make money.
John Havens | Member Benefit Options: These are potential member benefits that can be brainstormed and worked on by the board.
- We will standardize the metrics that the industry will recognize
- Find something the industry can recognize
- Create white papers to help companies integrate new media into their marketing mix
- For indie podcasters, boilerplate documents to help them make contracts and media kits
- An email list for networking
Chris McDonald | Surveys and Research:
- We can become the de facto source for research
- We want to help people understand the benefits of downloadable media
- Aggregate information on the market size and revenue that is being made
- We want to use the power of a larger organization to really collect psychographic and demographic information about podcast audiences
- Primary research costs a lot of money. I am not recommending we spend more than is needed, but we need more members and money to make these kind of things happen.
- We need companies and individuals to become members and to tell others about what we are trying to do
Elections:
- We have 65 members
- We have 21 elected positions to be filled
- We only have 13 nominations so we need more nominations and suggestions for positions
- Committees:
- Ad Standards
- Measurement
- Outreach and Education
- Terminology Standardization
- Consumer Insights
- We need people to participate on these committees
- If you want to be elected, we need a 250 written statement of what your background is and what you can bring to the ADM and the industry
- To submit for a position, email this statement to nominations at downloadablemedia dot org
- Deadline is October 8 to submit a nomination
- Nominations will be posted next week
- Elections will be online that members will get a login for
- Chairman Nominations: John Furrier (founded Podtech), Chris McDonald (Wizzard Media), Tim Street (French Maid TV – submitted by Pete Alcorn of Apple iTunes)
- Tim Street: “Thanks for the nomination, but the guy from French Maid TV should not be in charge. This needs to look serious, because it is.”
- Vice-Chair Nominations: Susan Bratton (Started the ADM initiative), Lee Gibbons (Podango)
- Secretary: Matt Snodgrass (Porter Novelli)
- Treasurer: Duncan Perry (COO Podcast.com)
- Advertising Standards Committee Chair: none submitted yet
- Measurement Committee Chair: John Federico (IconNicholson), Matt Snodgrass (Porter Novelli)
- Outreach/Education Committee Chair: John Havens
- Terminology Committee Chair: no submissions yet
- Consumer Insights Committee Chair: no submissions yet
- Membership Committee Chair: no submissions
- Advisory Board Seats: Bryan Moffett (NPR), Mark McCrery (PodTrac), Tom ? (Edison Research), Todd Cochrane (Raw Voice); most of the executive position nominations have also been submitted for this position. More nominations will be posted to the site.
Matt Snodgrass | What can you do?:
- Get involved with your “brain trust”
- ADM does not have a chance of survival without you…the podcasters
- We need international support. Please spread the word overseas
- I don’t want this to be a U.S. group
- Blog and podcast about us
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October 5th, 2007 at 6:07 pm
[...] unfortunately, had to miss the initial ADM Meeting (long story) held at 730am the first morning. Jason Van Orden put up a summary that puts the event into perspective. I’ll be sending them my $150 the second I get a few minutes to spare. Also nice to see that [...]