Blog - Jason Van Orden

Explore the transformative power of marketing as the beginning of a journey towards clarity, confidence, and lasting impact.

Transformative Marketing: How Hopeful Marketing Leads to Lasting Change

What if marketing was just the beginning of someone’s transformational journey with you?

Good marketing and messaging:

Earns trust and offers new hope.
Illuminates the path forward.
Removes and mitigates obstacles.
Helps someone take the first steps.

It’s about patiently and consistently inviting the right people to step out of confusion, overwhelm, and frustration…

And into a place of increasing clarity and confidence.
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For those who struggle with mental health and neurodiversity

Navigating entrepreneurship with neurodiversity and mental health challenges is a double-edged sword.

For some context, I found out at the age of 42 (almost six years ago) that I have ADHD. I’ve also struggled with anxiety and at times depression throughout my adult life.

Many qualities that make you an excellent entrepreneur come with related challenges and deficits.

Entrepreneurs also deal with mental health issues at a higher rate than the average population.

So how can you thrive?

Attract new clients with video content (a no-fuss guide)

Video content attracts ideal clients on social media. If you aren’t creating video content, it’s a missed opportunity.

That’s the key takeaway from my research to formulate a 2024 LinkedIn marketing strategy.

It makes sense when you think about how powerful it is for your audience to see and hear you, leading to accelerated connection and trust.

I’ve committed to consistently posting videos for the next few months as an experiment to see how it goes. Want to join me?
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From Apple II+ to artificial intelligence

How can you rejuvenate your creativity and motivation when your business becomes a grind? Here’s a tip…

I have loved playing board games since my first game of RISK as a child. And yet, my copy of 7 Wonders—my favorite game since discovering it in a gaming café in Paris—has sat on a shelf for years due to a lack of friends to play it with.

Or so that has been my excuse for not getting in the board game time I used to love.

How to be your ideal client’s obvious choice to work with

I was casually scrolling through my Instagram feed when an ad jumped out at me from between posts about learning guitar, managing ADHD, cute rescue beavers, and Neil Degrasse Tyson talking about the cosmos.

I had been looking for fresh ideas for enrolling clients in my programs because I was tired of running launches. But I’d been disenchanted by most of what I saw other “experts” teaching. None of it felt good to me.

Something about Ross O’Lochlainn’s free book offer stood out. So, I signed up to get the book…and promptly forgot about it.