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Category: Business Podcasting

CBS Discovers the Value of Online/On-Demand/Social Media

November 22, 2006 by Jason

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In a press release today, CBS Interactive President Quincy Smith expressed his satisfaction with the month-old partnership with YouTube that allows for legal posting of certain clips of CBS shows. According to YouTube, the CBS content (which includes highlights such as an exploding semi and an office cat fight) has been viewed 29.2 million times [...]

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Amplifying PR and Promotion with Podcasting and other Social Media

November 21, 2006 by Jason

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I’d like to expand on an excellent post from the Online Marketing Blog that discusses the idea of using social media to multiply your PR efforts–both for communicating to the consumer as well as the press. There’s an increase in the use of social media both by end consumers and the media for tracking information [...]

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17 Reasons Why Podcasting is a Perfect Interactive Marketing Tool

November 13, 2006 by Jason

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Not only is interactive/permission marketing more effective than the usual garbage we are exposed to daily, pretty soon it will be the only way to get anybody’s attention. Here are 17 reasons, in no particular order, why podcasting should be a part of your interactive marketing campaign: It gives the consumer what they want: control [...]

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