[Audio clip: view full post to listen] In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on. Choosing the right target market will greatly improve how [...]
Continue reading...November 27, 2009 by Jason
[Audio clip: view full post to listen] Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block. The answer finally came in this statement, “I’m just not sure which direction to [...]
Continue reading...May 7, 2009 by Jason
Recently on the podcast I outlined a proven process for establishing influence with your market: the Community Builder Blueprint. Because this is such important and fundamental stuff, I wanted to also create a video where I draw it out for the visual types who want to see it in addition to hearing it explained. I [...]
Continue reading...April 16, 2009 by Jason
[Audio clip: view full post to listen] In episode two of Mastering New Media we discussed the importance of establishing influence with your market. You can then leverage this influence to get your market to take action (i.e. buy). In this episode I reveal a proven process for establishing and building a strong “influence account” [...]
Continue reading...April 16, 2009 by Jason
. In episode three of Mastering New Media I discussed the Community Builder Blueprint. This is a map for building a community of loyal customers. I’ve created a downloadable PDF version of the blueprint for you to download, review and put to use. Download the Community Builder Blueprint I’ve included it here in its own [...]
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December 16, 2009 by Jason
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