Community Building | Mastering New Media

Category: Community Building

MNM 13 | Define Your Target Audience in 8 Easy Steps Pt 2

December 16, 2009 by Jason

In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on. Choosing the right target market will greatly improve how well you content connects with and influences [...]

MNM 12 | Define Your Target Audience in 8 Easy Steps Pt 1

November 27, 2009 by Jason

2 Comments

Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block. The answer finally came in this statement, “I’m just not sure which direction to take it. There are so many ways [...]

Community Builder Blueprint (Whiteboard Video)

May 7, 2009 by Jason

6 Comments

Recently on the podcast I outlined a proven process for establishing influence with your market: the Community Builder Blueprint. Because this is such important and fundamental stuff, I wanted to also create a video where I draw it out for the visual types who want to see it in addition to hearing it explained. I [...]

MNM 03 | Establishing Influence with the Community Builder Blueprint

April 16, 2009 by Jason

5 Comments

In episode two of Mastering New Media we discussed the importance of establishing influence with your market. You can then leverage this influence to get your market to take action (i.e. buy). In this episode I reveal a proven process for establishing and building a strong “influence account” with your customers and followers. It’s a [...]

MNM | The Community Builder Blueprint (PDF)

April 16, 2009 by Jason

4 Comments

. In episode three of Mastering New Media I discussed the Community Builder Blueprint. This is a map for building a community of loyal customers. I’ve created a downloadable PDF version of the blueprint for you to download, review and put to use. Download the Community Builder Blueprint I’ve included it here in its own [...]

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