MNM 14 | What Documentary Filmmaking Can Teach You About Creating Compelling Content

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filmmaking I’ve mentioned on the show before that I’ve been working on creating a short documentary film. Well, the film is finally done.

It was a ton of work, but a worthwhile experience that taught me several great lessons about how to create compelling content.

I’ve been taking note of the lessons learned along the way and in this episode I share them with you.

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In this episode of Mastering New Media

  • The most powerful way to influence someone in your content
  • How to stay motivated when continually creating content
  • How to finally finish a project that you never seem to get around to completing

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MNM 13 | Define Your Target Audience in 8 Easy Steps Pt 2

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Target Audience In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on.

Choosing the right target market will greatly improve how well you content connects with and influences your audience. It will also save you a lot of time and energy, making your content marketing efforts more rewarding.

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In this episode of Mastering New Media

  • How to determine if your market is hunngry enough to buy what you offer
  • The one thing that will get your market to trust you (even more than your resume of skills and accomplishments)

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Have You Made This Critical Content Creation Mistake?

IMG_0061I recently learned a HUGE lesson about content creation. I made a mistake that cost me a lot of time and put me way behind on a big project. Now I want to help you avoid this pitfall in the future.

Here’s the deal…

Over the last several weeks I’ve been filming a documentary for a festival taking place on Dec 11. The film is about a local dance company, Polaris.

The first time I saw them perform, it connected with me in a way that no other dance has. It was surprisingly accessible — raw and emotional.

Then I found out the dancers, despite their level of skill, didn’t get paid. I knew I had to film their story to find out what could inspire such commitment to art and each other.

polaris-filming

So naturally I filmed interviews with them. The lighting was great, the video turned out really nice and I got some wonderful sound bites.

It seemed I had everything I needed to tell a beautiful

But then I realized a glaring problem.
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MNM 12 | Define Your Target Audience in 8 Easy Steps Pt 1

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Target Audience Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block.

The answer finally came in this statement, “I’m just not sure which direction to take it. There are so many ways I can go, so many things I could talk about. Who exactly am I trying to reach with my show?”

Bingo! That’s a question that every should ask when starting a new show or business — and then revisit regularly.

So I walked her through a few questions and helped her define the target audience for her show.

By the end of the call, she was thrilled and couldn’t wait to outline her first episodes.

In this episode we discuss how you can carefully define your target market in order to more effectively get their attention and create content that will keep them coming back again and again.

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In this episode of Mastering New Media

  • The one that that most content creators and businesses do completely backwards, costing them precious time and money
  • How to give your market what they really want
  • Two questions that will immediately help you find the best audience for you

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MNM 11 | 10 Ways to Find Continuous Content Ideas

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Blog notes on LaptopTwo of the questions I get asked most about content marketing are…

  1. What should I blog/podcast about?
  2. Where do I find new content ideas so that I don’t run out?

After this episode you’ll have several tools at your fingertips for generating endless content ideas, whether for blogging, audio or video.

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In this episode of Mastering New Media

  • How to make sure that you never lose and amazing content idea
  • The first content that you should create for a brand new blog or podcast to turn prospects into ideal customers
  • How to create a year’s worth of content ideas in just two hours

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