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	<title>Mastering New Media :: Jason Van Orden &#187; Case Studies and Examples</title>
	<atom:link href="http://jasonvanorden.com/category/internet-mareketing-case-studies/feed" rel="self" type="application/rss+xml" />
	<link>http://jasonvanorden.com</link>
	<description>Master New Media. Engage Your Market. Get Paid.</description>
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		<title>Free Download: Product Launch Blueprint</title>
		<link>http://jasonvanorden.com/free-download-product-launch-blueprint</link>
		<comments>http://jasonvanorden.com/free-download-product-launch-blueprint#comments</comments>
		<pubDate>Thu, 24 Feb 2011 20:05:44 +0000</pubDate>
		<dc:creator>Jason Van Orden</dc:creator>
				<category><![CDATA[Case Studies and Examples]]></category>

		<guid isPermaLink="false">http://jasonvanorden.com/?p=1282</guid>
		<description><![CDATA[Knowing how to launch a product is an important part of your plan for online income. The following link will take you to a free 11-page blueprint that walks you through the exact formula that we use to launch products. Download it here The tips in this blueprint account for a large percentage of the [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-1283" href="http://jasonvanorden.com/free-download-product-launch-blueprint/istock_000007220617xsmall"><img class="alignleft size-medium wp-image-1283" title="Product Launch Blueprint" src="http://jasonvanorden.com/wp/wp-content/uploads/2011/02/iStock_000007220617XSmall-250x165.jpg" alt="" width="250" height="165" /></a>Knowing how to launch a product is an important part of your plan for online income.</p>
<p>The following link will take you to a free 11-page blueprint that  walks you through the exact formula that we use to launch products.</p>
<p><a href="http://www.productlaunchformula.com/bp/?18323" target="_blank">Download it here</a></p>
<p>The tips in this blueprint account for a large percentage of the  money we&#8217;ve made in the last several years. The blueprint comes from  Jeff Walker, our product launch mentor.</p>
<p>If you haven&#8217;t already, you&#8217;ll need to enter your e-mail, but this golden PDF is worth it.</p>
<p><a href="http://www.productlaunchformula.com/bp/?18323" target="_blank">Download it here now</a></p>
<p>Be sure to <a href="http://www.productlaunchformula.com/bp/?18323" target="_blank">check out the resource links</a> that Jeff threw into the PDF. They are priceless!</p>
<p><img title="More..." src="http://internetbusinessmastery.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" /></p>
]]></content:encoded>
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		<item>
		<title>This Gave Me Chills</title>
		<link>http://jasonvanorden.com/this-gave-me-chills</link>
		<comments>http://jasonvanorden.com/this-gave-me-chills#comments</comments>
		<pubDate>Mon, 21 Feb 2011 21:23:42 +0000</pubDate>
		<dc:creator>Jason Van Orden</dc:creator>
				<category><![CDATA[Case Studies and Examples]]></category>

		<guid isPermaLink="false">http://jasonvanorden.com/?p=1277</guid>
		<description><![CDATA[Last week I shared with you a video from my top online marketing mentor, Jeff Walker. Well, today Jeff released another video and this time he really outdid himself. Right off the bat he shares a story that not only delivers one of the most powerful marketing tips&#8230; &#8230;it also gave me chills listening to [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-1279" href="http://jasonvanorden.com/this-gave-me-chills/product-launch-formula"><img class="alignleft size-medium wp-image-1279" title="product-launch-formula" src="http://jasonvanorden.com/wp/wp-content/uploads/2011/02/product-launch-formula-174x250.jpg" alt="" width="174" height="250" /></a>Last week I shared with you a video from my top online marketing mentor, Jeff Walker.</p>
<p>Well, today Jeff released another video and this time he really outdid himself.</p>
<p>Right off the bat he shares a story that not only delivers one of the most powerful marketing tips&#8230;</p>
<p>&#8230;it also gave me chills listening to it.</p>
<p>The insights and inspiration in this one are invaluable.</p>
<p><a href="http://www.productlaunchformula.com/dis/?18323" target="_blank">You can watch it here</a>.</p>
<p>If you haven&#8217;t already done so, you&#8217;ll be asked to enter your e-mail address to get access, but it&#8217;s totally worth it.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case Study: Six-Figures from Scratch with Online Media</title>
		<link>http://jasonvanorden.com/case-study-six-figures-from-scratch-with-online-media</link>
		<comments>http://jasonvanorden.com/case-study-six-figures-from-scratch-with-online-media#comments</comments>
		<pubDate>Wed, 16 Feb 2011 20:37:14 +0000</pubDate>
		<dc:creator>Jason Van Orden</dc:creator>
				<category><![CDATA[Case Studies and Examples]]></category>

		<guid isPermaLink="false">http://jasonvanorden.com/?p=1271</guid>
		<description><![CDATA[I just watched a video case study put out by the guy that I have paid more money to than anyone else when it comes to mentoring and consulting. So naturally, when he puts out a quality video chock full of content, I check it out. This case study shows how a &#8220;regular guy&#8221; in [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-1272" href="http://jasonvanorden.com/case-study-six-figures-from-scratch-with-online-media/product-launch-case-study-2"><img class="alignleft size-medium wp-image-1272" title="product-launch-case-study" src="http://jasonvanorden.com/wp/wp-content/uploads/2011/02/product-launch-case-study-250x140.jpg" alt="" width="250" height="140" /></a>I just watched a video case study put out by the guy that I have paid more money to than anyone else when it comes to mentoring and consulting.</p>
<p>So naturally, when he puts out a quality video chock full of content, I check it out.</p>
<p>This case study shows how a &#8220;regular guy&#8221; in a weird little niche is killing it with &#8220;evergreen&#8221; product launches&#8230;</p>
<p>&#8230;by just creating great online media like podcasts or videos&#8230;</p>
<p>And the really cool thing is that this strategy will fit into almost ANY type of business &#8230; <a href="http://www.productlaunchformula.com/cs/?18323" target="_blank">check it out</a>.</p>
<p>(That Case Study is 100% full content&#8230; you need to opt-in to get it, but make sure you do &#8211; it&#8217;s totally worth it.)</p>
<p><a href="http://www.productlaunchformula.com/cs/?18323">Watch it here</a></p>
<p>What I love about this Case Study is how you can put EVERGREEN LAUNCHES into your business . . . you get all the benefit of a big product launch, but it keeps paying you all year long. <a href="http://www.productlaunchformula.com/cs/?18323">Watch it here</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Product Launch Case Study &#124; How I Sold Out a $6000 Product Before the Sales Letter was Even Finished</title>
		<link>http://jasonvanorden.com/product-launch-case-study</link>
		<comments>http://jasonvanorden.com/product-launch-case-study#comments</comments>
		<pubDate>Tue, 24 Nov 2009 14:11:46 +0000</pubDate>
		<dc:creator>Jason Van Orden</dc:creator>
				<category><![CDATA[Case Studies and Examples]]></category>
		<category><![CDATA[Video Posts]]></category>

		<guid isPermaLink="false">http://jasonvanorden.com/?p=1007</guid>
		<description><![CDATA[<img class="alignleft size-medium wp-image-1008" title="iStock_000006492327XSmall" src="http://jasonvanorden.com/wp/wp-content/uploads/2009/11/iStock_000006492327XSmall-166x250.jpg" alt="iStock_000006492327XSmall" width="166" height="250" />I just finished putting together a case study that breaks down the timeline and strategies used in one of my most successful product launches ever, the Platinum Mastermind Group for Internet Business Mastery.

Despite the $6000 price tag, we were able to sell out the program before the official launch day. We never even had to use the sales page our copywriter had been toiling away on.

In this video we reveal the tools and methodology used in the launch.

It's from the Internet Business Mastery podcast, but I wanted to post it here for you as well.

<a title="Download the Video" href="http://video.internet-based-business-mastery.com.s3.amazonaws.com/2009-11-plf-launch/IBM-Product-Launch-Case-Study.m4v" target="_blank">Download the Video</a>

<a title="Watch Video Online" href="http://video.internet-based-business-mastery.com.s3.amazonaws.com/2009-11-plf-launch/index.html" target="_blank">Click Here to Watch the Video Online</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-1008" title="iStock_000006492327XSmall" src="http://jasonvanorden.com/wp/wp-content/uploads/2009/11/iStock_000006492327XSmall-166x250.jpg" alt="iStock_000006492327XSmall" width="166" height="250" />I just finished putting together a case study that breaks down the timeline and strategies used in one of my most successful product launches ever, the Platinum Mastermind Group for Internet Business Mastery.</p>
<p>Despite the $6000 price tag, we were able to sell out the program before the official launch day. We never even had to use the sales page our copywriter had been toiling away on.</p>
<p>In this video we reveal the tools and methodology used in the launch.</p>
<p>It&#8217;s from the Internet Business Mastery podcast, but I wanted to post it here for you as well.</p>
<p><a title="Download the Video" href="http://video.internet-based-business-mastery.com.s3.amazonaws.com/2009-11-plf-launch/IBM-Product-Launch-Case-Study.m4v" target="_blank">Download the Video</a></p>
<p><a title="Watch Video Online" href="http://video.internet-based-business-mastery.com.s3.amazonaws.com/2009-11-plf-launch/index.html" target="_blank">Click Here to Watch the Video Online</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>MNM 04 &#124; Interview with Mark Tafoya, Culinary Media Network</title>
		<link>http://jasonvanorden.com/mnm-04-interview-with-mark-tafoya-culinary-media-network</link>
		<comments>http://jasonvanorden.com/mnm-04-interview-with-mark-tafoya-culinary-media-network#comments</comments>
		<pubDate>Fri, 05 Jun 2009 15:49:51 +0000</pubDate>
		<dc:creator>Jason Van Orden</dc:creator>
				<category><![CDATA[Case Studies and Examples]]></category>
		<category><![CDATA[Mastering New Media Episodes]]></category>

		<guid isPermaLink="false">http://jasonvanorden.com/?p=655</guid>
		<description><![CDATA[On this episode of Mastering New Media, I speak with co-founder of the Culinary Media Network, Chef Mark Tafoya. Mark has taken his passion for food and travel and turned them into a profitable business and multiple streams driven by new media marketing. In this interview, Mark shares several idea of how he has successfully [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-695" title="Chef Mark Tafoya" src="http://jasonvanorden.com/wp/wp-content/uploads/2009/06/chef-mark-tafoya.jpg" alt="Chef Mark Tafoya" width="150" height="150" />On this episode of <a title="New Media Marketing Podcast" href="http://www.masteringnewmedia.com" target="_self">Mastering New Media</a>, I speak with co-founder of the Culinary Media Network, Chef Mark Tafoya. Mark has taken his passion for food and travel and turned them into a profitable business and multiple streams driven by new media marketing.</p>
<p style="text-align: left;">In this interview, Mark shares several idea of how he has successfully put new media to work to build and market his brand.</p>
<p style="text-align: left;"><a title="Download the MP3" href="http://media.libsyn.com/media/jasonvo/MNM_04_-_Interview_with_Mark_Tafoya.mp3" target="_blank">Download the MP3</a></p>
<p style="text-align: left;">
<p style="text-align: left;">
<p style="text-align: left;">
<h3>In This Episode&#8230;</h3>
<ul>
<li>The tool that Mark uses to upload his videos to all the popular video sharing site</li>
<li>How new media has allowed Mark to travel the world</li>
<li>How Mark has had his viewers help create and launch a new product</li>
<li>How Mark got major brands to pay him to travel and create content</li>
<li>How competition can actually help you jump start your audience growth</li>
</ul>
<h3>Items Mentioned in This Episode</h3>
<ul>
<li><a href="http://www.culinarymedianetwork.com/" target="_blank">Culinary Media Network</a></li>
<li><a title="Chef Mark's Site" href="http://remarkablepalate.com/" target="_blank">Remarkable Palate</a> &#8211; Chef Mark&#8217;s Site</li>
</ul>
<h3>Take Action</h3>
<ol>
<li>Start a Facebook Fan Page for your show</li>
<li>Ask your audience to help create content for your next product</li>
<li>Use Tubemogul to distribute your videos to the popular</li>
<li>Think about how you can have sponsors pay you to create special content</li>
</ol>
<h3>What Do You Think?</h3>
<ul>
<li>What was the most valuable insight that you gained from the interview with Mark?</li>
</ul>
<p>I’d love to hear your thoughts in the comments below.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
<enclosure url="http://media.libsyn.com/media/jasonvo/MNM_04_-_Interview_with_Mark_Tafoya.mp3" length="37875777" type="audio/mpeg" />
		</item>
		<item>
		<title>MNM 02 &#124; How to Get Your Market to Take Action</title>
		<link>http://jasonvanorden.com/mnm-02-how-to-get-your-market-to-act</link>
		<comments>http://jasonvanorden.com/mnm-02-how-to-get-your-market-to-act#comments</comments>
		<pubDate>Fri, 03 Apr 2009 19:37:51 +0000</pubDate>
		<dc:creator>Jason Van Orden</dc:creator>
				<category><![CDATA[Case Studies and Examples]]></category>
		<category><![CDATA[Mastering New Media Episodes]]></category>
		<category><![CDATA[Relationship Building with Customers]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Influence]]></category>

		<guid isPermaLink="false">http://jasonvanorden.com/?p=496</guid>
		<description><![CDATA[If you&#8217;re creating online content, then it&#8217;s safe to assume two things: you&#8217;re trying to reach a specific target market and there&#8217;s a particular action (or set of actions) that you want them to take. This is usually to buy, but could also include to rate, review, vote, subscribe, click, donate, etc. So how do [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-505" title="clapper-action" src="http://jasonvanorden.com/wp/wp-content/uploads/2009/04/clapper-action.jpg" alt="clapper-action" width="250" height="181" />If you&#8217;re creating online content, then it&#8217;s safe to assume two things: you&#8217;re trying to reach a specific target market and there&#8217;s a particular action (or set of actions) that you want them to take. This is usually to buy, but could also include to rate, review, vote, subscribe, click, donate, etc.</p>
<p>So how do you get your market to act? Many businesses either struggle too hard to do this or fail at it all together. The good news is that the solution is quite simple. It will transform your marketing and sales process from being a chore into a fulfilling, successful and even fun online venture. This solution is the focus of this episode.</p>
<p><a title="Download the MP3" href="http://media.libsyn.com/media/jasonvo/MNM_02_-_Getting_Your_Marketing_to_Act.mp3" target="_blank">Download the MP3</a></p>
<h3>In This Episode We Discuss&#8230;</h3>
<ul>
<li>The best way to get your market to act</li>
<li>How a small Virginia-based business increased sales 38% in one year using online content</li>
<li>The sources that your prospects turn to in order to make buying decisions</li>
<li>How to position yourself to be the go-to person for your market</li>
</ul>
<h3>Thanks to the Following Commenters</h3>
<ul>
<li><a title="Bill Caskey's Site" href="http://caskeytraining.com/" target="_blank">Bill Caskey</a> | &#8220;Be a resource&#8211;be truly interested in their growth and well being&#8211;hard to do when most turn inward.&#8221;</li>
<li><a title="Steve Yastrow on Twitter" href="http://twitter.com/steveyastrow" target="_blank">Steve Yastrow</a> | &#8220;Best way to influence: Engage them in a relationship-building encounter.&#8221;</li>
<li><a title="Charles Jorlando on Twitter" href="http://twitter.com/charlesjorlando">Charles Jorlando</a> | &#8220;Word of Mouth is the best motivator.&#8221;</li>
<li><a title="George Tran on Twitter" href="http://twitter.com/georgetran" target="_blank">George Tran</a> | &#8220;1) incremental commitment 2) keep it simple 3) urgency&#8221;</li>
<li>Stacy Havens | &#8220;Create a sense of urgency.&#8221;</li>
</ul>
<p>To send in your own comment&#8230;</p>
<ol>
<li>Follow me on <a title="My Twitter Account" href="http://twitter.com/jasonvo" target="_blank">Twitter</a></li>
<li>Call 877-877-7799 and leave a voice message or</li>
<li>Comment below</li>
</ol>
<h3>Items Mentioned in This Episode</h3>
<ul>
<li><a title="Intellitactics Case Study on MarketingProfs (paid)" href="http://www.marketingprofs.com/casestudy/131">MarketingProfs Case Study</a></li>
<li><a title="Intellitactics" href="http://www.intellitactics.com/int/" target="_blank">Intellitactics</a> | Case Study Subject</li>
</ul>
<h3>Take Action</h3>
<ol>
<li>Assess if you there are places where you might be asking your market to act too soon</li>
<li>If so, adapt your marketing and sales process to allow your influence account to be built up before asking them to act</li>
</ol>
<h3>What Do You Think</h3>
<ul>
<li>Can you think of a case where influence affected a decision that you made?</li>
<li>What other comments or questions do you have about building the influence account and getting your market to act?</li>
</ul>
<p>I&#8217;d love to hear yout thoughts in the comments below.</p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
<enclosure url="http://media.libsyn.com/media/jasonvo/MNM_02_-_Getting_Your_Marketing_to_Act.mp3" length="28790396" type="audio/mpeg" />
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		<item>
		<title>This Guy Went From Food Stamps to Six Figures</title>
		<link>http://jasonvanorden.com/this-guy-went-from-food-stamps-to-six-figures</link>
		<comments>http://jasonvanorden.com/this-guy-went-from-food-stamps-to-six-figures#comments</comments>
		<pubDate>Mon, 10 Nov 2008 22:33:24 +0000</pubDate>
		<dc:creator>Jason Van Orden</dc:creator>
				<category><![CDATA[Case Studies and Examples]]></category>
		<category><![CDATA[Recommended Resources]]></category>

		<guid isPermaLink="false">http://www.jasonvanorden.com/?p=308</guid>
		<description><![CDATA[It&#8217;s been a little while since I posted an update. I hope things are going well with your podcast- related endeavours. I have a lot of new things coming down the pipeline very soon like new courses and a new podcast. Stay tuned for more about that. But there&#8217;s something I wanted to share with [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a little while since I posted an update.<br />
I hope things are going well with your podcast-<br />
related endeavours.</p>
<p>I have a lot of new things coming down the pipeline<br />
very soon like new courses and a new podcast. Stay<br />
tuned for more about that.</p>
<p>But there&#8217;s something I wanted to share with you<br />
today.</p>
<p>In the past three years there have been two things<br />
that have increased my business income more than<br />
anything.</p>
<p>The FIRST is podcasting.</p>
<p>The SECOND is something I&#8217;m making a video about<br />
that I&#8217;ll send out either Tuesday or Wednesday.</p>
<p>In the meantime, there&#8217;s a video that I just watched<br />
that hints at what the second thing is.</p>
<p>This video is about a guy who that went from being on<br />
food stamps to making a six-figure income in his<br />
business.</p>
<p><a href="http://www.productlaunchformula.com?18323">Go check out the video now</a>, there&#8217;s nothing for sale.</p>
<p>This is an amazing case study&#8230;put together by Jeff<br />
Walker, who is awesome at putting out &#8220;pure content&#8221;<br />
case studies.</p>
<p>This video is COMPLETELY free&#8230;but you should<br />
definitely subscribe to the email list on that page<br />
to get the other full-length case studies sent to you.</p>
<p>The really cool thing about these case studies is that<br />
you can learn first-hand how to apply it to YOUR business.</p>
<p>So go <a href="http://www.productlaunchformula.com?18323">watch the video</a> and then subscribe to get the<br />
others,<a href="http://www.productlaunchformula.com/?18323" target="_blank"></a></p>
<p>More soon!</p>
]]></content:encoded>
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		<item>
		<title>Turning Your Passion into Money with Podcasting (a case study)</title>
		<link>http://jasonvanorden.com/turning-your-passion-into-money-with-podcasting-a-case-study</link>
		<comments>http://jasonvanorden.com/turning-your-passion-into-money-with-podcasting-a-case-study#comments</comments>
		<pubDate>Thu, 02 Nov 2006 04:19:58 +0000</pubDate>
		<dc:creator>Jason Van Orden</dc:creator>
				<category><![CDATA[Case Studies and Examples]]></category>
		<category><![CDATA[Monetizing Your Content]]></category>

		<guid isPermaLink="false">http://www.jasonvanorden.com/turning-your-passion-into-money-with-podcasting-a-case-study</guid>
		<description><![CDATA[If you&#8217;ve been wondering how to turn your podcast into money then you need to listen to the latest episode of Profitable Podcasting from Paul Colligan. He interviews Steve Prussack of Raw Vegan Radio. Listen carefully and you&#8217;ll come away will several ideas you can take to the bank.]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve been wondering how to turn your podcast into money then you need to listen to the <a href="http://www.profitablepodcasting.com/2006/10/18/rawveganradiocom-pauls-profitable-podcasting-4/" target="_blank" title="Profitable Podcasting">latest episode of Profitable Podcasting</a> from Paul Colligan. He interviews Steve Prussack of <a href="http://www.rawveganradio.com/" target="_blank" title="Raw Vegan Radio">Raw Vegan Radio</a>. Listen carefully and you&#8217;ll come away will several ideas you can take to the bank.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Podcast Sells Out Indie Film Screenings</title>
		<link>http://jasonvanorden.com/podcast-sells-out-indie-film-screenings</link>
		<comments>http://jasonvanorden.com/podcast-sells-out-indie-film-screenings#comments</comments>
		<pubDate>Wed, 19 Jul 2006 17:07:52 +0000</pubDate>
		<dc:creator>Jason Van Orden</dc:creator>
				<category><![CDATA[Case Studies and Examples]]></category>

		<guid isPermaLink="false">http://www.jasonvanorden.com/podcast-sells-out-indie-film-screenings</guid>
		<description><![CDATA[I just watched the latest episode of one of my favorite video podcasts, Four Eyed Monsters. I relish every moment that Susan and Arin produce. The podcast documents the process of taking their independent film on the festival circuit and through DIY distribution. The show has earned them a large group of rabid fans nationwide. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://foureyedmonsters.com/index.php/e76/"><img vspace="0" hspace="0" border="0" align="right" alt="Four Eyed Monsters Episode 7.6" src="http://jasonvanorden.instant-public-speaking.com/images/femeplogo.jpg" /></a>I just watched the <a title="Four Eyed Monsters" target="_blank" href="http://foureyedmonsters.com/index.php/e76/">latest episode</a> of one of my favorite video podcasts, Four Eyed Monsters. I relish every moment that Susan and Arin produce.</p>
<p>The podcast documents the process of taking their independent film on the festival circuit and through DIY distribution. The show has earned them a large group of rabid fans nationwide. The most recent screening of their film sold out, earning them more dates at the <a title="IFC Center" target="_blank" href="http://www.ifccenter.com/calendar">IFC Center</a> in NYC. This is all happening as a result of their podcast.</p>
<p>The <a title="Four Eyed Monsters" target="_blank" href="http://foureyedmonsters.com/index.php/e76/">latest episode</a> is a brilliant testament to how powerful podcasting is when used for promotion and this medium&#8217;s incredible ability to connect with people. I highly recommend watching it.<br />&nbsp;</p>
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		<title>A Hands On Podcast Experience</title>
		<link>http://jasonvanorden.com/a-hands-on-podcast-experience</link>
		<comments>http://jasonvanorden.com/a-hands-on-podcast-experience#comments</comments>
		<pubDate>Tue, 18 Jul 2006 00:17:49 +0000</pubDate>
		<dc:creator>Jason Van Orden</dc:creator>
				<category><![CDATA[Case Studies and Examples]]></category>

		<guid isPermaLink="false">http://www.jasonvanorden.com/a-hands-on-podcast-experience</guid>
		<description><![CDATA[Dan Kuykendall is host of Mighty Seek, a podcast on Web Application Security. You might know him as the creator of Podpress, one of the best podcast publishing systems available (and it&#8217;s free). But that&#8217;s not what this post is about. I wanted to share with you something that Dan is doing to enhance the [...]]]></description>
			<content:encoded><![CDATA[<p><img vspace="0" hspace="0" border="0" align="left" src="http://jasonvanorden.instant-public-speaking.com/images/mightyseekheader.gif" alt="Mighty Seek" />Dan Kuykendall is host of <a title="Mighty Seek" target="_blank" href="http://www.mightyseek.com">Mighty Seek</a>, a podcast on Web Application Security. You might know him as the creator of <a title="Podpress" target="_blank" href="http://www.mightyseek.com/podpress">Podpress</a>, one of the best podcast publishing systems available (and it&#8217;s free). But that&#8217;s not what this post is about.</p>
<p>I wanted to share with you something that Dan is doing to enhance the experience of listening to his podcast. In what he&#8217;s calling the &quot;<a title="Mighty Seek" target="_blank" href="http://www.mightyseek.com/podcasts/hands-on-series-sql-injection">Hands On Series</a>&quot;, Dan talks about specific ways that hackers can take advantage of weaknesses in web apps. During the show, listeners can experience things first hand on a special &quot;hack me&quot; site that Dan created. All the information needed to play along is included in the show notes.</p>
<p>There are a few things I really like about this:</p>
<ol>
<li>It&#8217;s an interactive experience for the podcast listener.</li>
<li>It enhances the learning experience.</li>
<li>It gets the listener to his site and show notes.</li>
</ol>
<p>Does this spark any idea about how to create a &quot;hands on&quot; experience for your listeners?</p>
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