Mastering New Media :: Jason Van Orden » Permission Marketing http://jasonvanorden.com Master New Media. Engage Your Market. Get Paid. Mon, 28 Feb 2011 23:47:25 +0000 en hourly 1 http://wordpress.org/?v=3.0 MNM 09 | Permission-Based Marketing: Turning Visitors into Followers that Buy http://jasonvanorden.com/permission-based-marketing http://jasonvanorden.com/permission-based-marketing#comments Tue, 03 Nov 2009 01:36:15 +0000 Jason Van Orden http://jasonvanorden.com/?p=901 Hands To turn prospects into followers and fans that buy you have to build a relationship over time. This is done by maintaining their attention with regular interactions. To do this you first have to get their permission.

The goal is to build an audience of people that anticipate getting your content. In this episode, we discuss how to get your prospects to subscribe to and follow you through various new media channels.

Download the MP3

Watch the Video version

Items Mentioned in This Episode

  • Aweber: My recommended email list management service
  • Gist: Interesting tool that I’m trying out for managing the inbox and social connections online
  • FBML Application: Use this to post an opt-in box to your Facebook Fan Page

Take Action

  1. Make sure that you always ask for permission (subscription or opt-in) on your site and in your content
  2. If you have not done so already, start building e-mail list now
    • Sign up for Aweber
    • Place an opt-in form in the sidebar of your site
  3. Create an incentive and a compelling offer to get site visitors to sign up for your e-mail list
  4. Add one more permission channel to your current marketing mix (e.g. Twitter, YouTube Channel, Facebook)

What Do You Think?

  • What’s one thing you are already doing well to get permission from your site and content visitors?
  • One is one thing that you will do in the next week to do better at asking for permission from your visitors?

I’d love to hear your thoughts in the comments below.

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