Ad spending is on the rise in the podcasting space. Companies and ad agencies are trying to figure out the best model for leveraging this booming media. How do you choose the right podcast(s) to place your ads in? Pete Lerma of Clickz Experts shares the method he used for creating a partnership between Travelocity [...]
Continue reading...May 31, 2006 by Jason
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Podtrac, a provider of podcast advertising solutions, released new figures today about podcast demographics. The information comes from online surveys conducted with over 22 million podcast listeners and viewers. Podtrac states that they have the largest database of such information available. Here’s a summary of the information provided: 56% of podcast viewers and listeners are [...]
Continue reading...March 14, 2006 by Jason
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The title of this post is a quote from a great post by Michael Geoghagen, author of Podcast Solutions and a bright entrepreneur. He talks about how too many podcasters are selling themselves short and accepting ad rates that are much too low. I think he’s right. The problem is that the podosphere is too [...]
Continue reading...March 8, 2006 by Jason
You might have already seen this new report released by eMarketer that has new projections for the growth of podcast listeners and the amount of money going into podcast advertising. You’ll have to lay down $695 to see the whole report, but here’s the gist of what they have revealed: In 2006: 10 million people [...]
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June 7, 2006 by Jason
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