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Category: Mastering New Media Episodes

MNM 14 | What Documentary Filmmaking Can Teach You About Creating Compelling Content

December 20, 2009 by Jason

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I’ve mentioned on the show before that I’ve been working on creating a short documentary film. Well, the film is finally done. It was a ton of work, but a worthwhile experience that taught me several great lessons about how to create compelling content. I’ve been taking note of the lessons learned along the way and [...]

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MNM 13 | Define Your Target Audience in 8 Easy Steps Pt 2

December 16, 2009 by Jason

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In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on. Choosing the right target market will greatly improve how well you content connects with and influences [...]

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MNM 12 | Define Your Target Audience in 8 Easy Steps Pt 1

November 27, 2009 by Jason

2 Comments

Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block. The answer finally came in this statement, “I’m just not sure which direction to take it. There are so many ways [...]

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MNM 11 | 10 Ways to Find Continuous Content Ideas

November 24, 2009 by Jason

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Two of the questions I get asked most about content marketing are… What should I blog/podcast about? Where do I find new content ideas so that I don’t run out? After this episode you’ll have several tools at your fingertips for generating endless content ideas, whether for blogging, audio or video. Download the MP3 Watch the Video version In this episode [...]

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MNM 10 | Creating an Effective Content Marketing Strategy

November 18, 2009 by Jason

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We’ve been discussing the New Media Money Map over the last several episodes (Attention > Permission > Engagement > Influence > Action). We also outlined the Laws of Magnetism that, when used properly, will automatically attract new leads to your business. This led us to the following five New Media Marketing Maxims. Create content that will attract [...]

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