I’ve mentioned on the show before that I’ve been working on creating a short documentary film. Well, the film is finally done. It was a ton of work, but a worthwhile experience that taught me several great lessons about how to create compelling content. I’ve been taking note of the lessons learned along the way and [...]
Continue reading...December 16, 2009 by Jason
In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on. Choosing the right target market will greatly improve how well you content connects with and influences [...]
Continue reading...November 27, 2009 by Jason
Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block. The answer finally came in this statement, “I’m just not sure which direction to take it. There are so many ways [...]
Continue reading...November 24, 2009 by Jason
Two of the questions I get asked most about content marketing are… What should I blog/podcast about? Where do I find new content ideas so that I don’t run out? After this episode you’ll have several tools at your fingertips for generating endless content ideas, whether for blogging, audio or video. Download the MP3 Watch the Video version In this episode [...]
Continue reading...November 18, 2009 by Jason
We’ve been discussing the New Media Money Map over the last several episodes (Attention > Permission > Engagement > Influence > Action). We also outlined the Laws of Magnetism that, when used properly, will automatically attract new leads to your business. This led us to the following five New Media Marketing Maxims. Create content that will attract [...]
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December 20, 2009 by Jason
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