RSS Feed

Category: Mastering New Media Episodes

MNM 09 | Permission-Based Marketing: Turning Visitors into Followers that Buy

November 2, 2009 by Jason

Comments Off

To turn prospects into followers and fans that buy you have to build a relationship over time. This is done by maintaining their attention with regular interactions. To do this you first have to get their permission. The goal is to build an audience of people that anticipate getting your content. In this episode, we [...]

Continue reading...

MNM 08 | Automatic Lead Generation with the 10 Laws of Magnetism Pt 3

October 27, 2009 by Jason

Comments Off

In this episode we finish our discussion about using the Laws of Magnetism to attract new leads and customers. Then we go over a way to incorporate all the laws together into an effective marketing strategy. Also, I discuss the new and very important guidelines from the FTC and how they affect your and your content. Download [...]

Continue reading...

MNM 07 | Automatic Lead-Generation with the 10 Laws of Magnetism Pt 2

October 5, 2009 by Jason

Comments Off

In this episode we continue our discussion about the laws of magnetism. When these principles are used in your marketing and communications you’ll magnetically attract the attention of your ideal prospects. Download the MP3 In this episode of Mastering New Media… How to position yourself as someone that your prospects will readily listen to How to transform yourself from [...]

Continue reading...

MNM 06 | Automatic Lead-Generation with the 10 Laws of Magnetism Pt 1

July 9, 2009 by Jason

3 Comments

We talked in the last episode about the value of attention. We’re operating in an attention-based economy. Getting your market to pay attention to you is as valuable as getting them to buy from you. The problem is that your prospects have more power than ever to ignore you. They have increasingly powerful filters to help [...]

Continue reading...

MNM 05 | How Many Customers Have You Lost So Far to the New Attention Economy?

June 25, 2009 by Jason

9 Comments

We’re currently going through the biggest shake up in marketing and media since the beginning of the Internet. The bad news is that it is leaving lots of businesses in the dust. Your business may have already fallen victim. The good news is that the shake up also brings massive opportunity to those that understand the [...]

Continue reading...
Page 2 of 4«1234»