Mastering New Media Episodes | Mastering New Media :: Jason Van Orden

Category: Mastering New Media Episodes

MNM 10 | Creating an Effective Content Marketing Strategy

November 18, 2009 by Jason

[Audio clip: view full post to listen] We’ve been discussing the New Media Money Map over the last several episodes (Attention > Permission > Engagement > Influence > Action). We also outlined the Laws of Magnetism that, when used properly, will automatically attract new leads to your business. This led us to the following five [...]

MNM 09 | Permission-Based Marketing: Turning Visitors into Followers that Buy

November 2, 2009 by Jason

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[Audio clip: view full post to listen] To turn prospects into followers and fans that buy you have to build a relationship over time. This is done by maintaining their attention with regular interactions. To do this you first have to get their permission. The goal is to build an audience of people that anticipate [...]

MNM 08 | Automatic Lead Generation with the 10 Laws of Magnetism Pt 3

October 27, 2009 by Jason

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[Audio clip: view full post to listen] In this episode we finish our discussion about using the Laws of Magnetism to attract new leads and customers. Then we go over a way to incorporate all the laws together into an effective marketing strategy. Also, I discuss the new and very important guidelines from the FTC [...]

MNM 07 | Automatic Lead-Generation with the 10 Laws of Magnetism Pt 2

October 5, 2009 by Jason

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[Audio clip: view full post to listen] In this episode we continue our discussion about the laws of magnetism. When these principles are used in your marketing and communications you’ll magnetically attract the attention of your ideal prospects. Download the MP3 In this episode of Mastering New Media… How to position yourself as someone that [...]

MNM 06 | Automatic Lead-Generation with the 10 Laws of Magnetism Pt 1

July 9, 2009 by Jason

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[Audio clip: view full post to listen] We talked in the last episode about the value of attention. We’re operating in an attention-based economy. Getting your market to pay attention to you is as valuable as getting them to buy from you. The problem is that your prospects have more power than ever to ignore [...]

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What People Are Saying

Jason Van Orden tells us everything a good guerrilla marketer should know about podcasting.

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Since hearing you speak I've implemented a number of your strategies. The result: 40% growth in my download stats since the beginning of October. Thanks!

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People say any job is easy if you have the right tool. To this I add, "But you have to know how to use the tool." Jason's book shows you where the tool shed is, which tools are the best, and how to use each one.

—Dave Jackson, School of Podcasting

Jason is one talented individual. I've been involved in video and audio production for thirty years and yet I'm learning valuable lessons from him. If you want to learn how to record quality podcasts and create an audience, Jason is the guy to learn from.

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Of all the consultants I've worked with to become Web 2.0 literate -- and there have been many -- Jason Van Orden has been the most important to me. My podcasts are now linked to by some of the highest-traffic websites. Also, thanks in great part to Jason, my blog has won an award.

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After listening to Jason's podcast, I began using the principles he outlined. The number of listeners to our podcast went through the roof! I started podcasting as a hobby, but now I'm making money with it, too. Thanks, Jason!

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Jason, I just wanted to drop you a line and let you know the value of your podcasting blog. When I met you at the considerably less than average [conference] last year, I told you that your presentation saved the conference for me. And that remains very true.

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