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Category: Mastering New Media Episodes

MNM | The Community Builder Blueprint (PDF)

April 16, 2009 by Jason

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. In episode three of Mastering New Media I discussed the Community Builder Blueprint. This is a map for building a community of loyal customers. I’ve created a downloadable PDF version of the blueprint for you to download, review and put to use. Download the Community Builder Blueprint I’ve included it here in its own [...]

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MNM Interview | Lisa Louise Cooke: Hobbyist Turned National Expert through Leveraging New Media

April 10, 2009 by Jason

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[Audio clip: view full post to listen] On this special episode of Mastering New Media you’ll hear an interview with a genealogy enthusiast that turned her passion into multiple income streams by leveraging new media. It’s a case study of a hobbyist who’s now become a nationally recognized expert, a professional author and speaker. Lisa [...]

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MNM 02 | How to Get Your Market to Take Action

April 3, 2009 by Jason

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[Audio clip: view full post to listen] If you’re creating online content, then it’s safe to assume two things: you’re trying to reach a specific target market and there’s a particular action (or set of actions) that you want them to take. This is usually to buy, but could also include to rate, review, vote, [...]

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MNM 01 | What’s the #1 Asset Your Business Can Have? (or The Secret to Unprecedented Success)

March 27, 2009 by Jason

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[Audio clip: view full post to listen] Welcome to the premier episode of Mastering New Media. The launch of this new show, along with the new branding and content on this blog, represent an important shift in the content and tips that I plan to deliver to small business owners and entrepreneurs like you. Over [...]

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The Final Episode of the Podcasting Underground…or is it?

January 27, 2009 by Jason

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[Audio clip: view full post to listen] This is the last ever episode of the Podcasting Underground and the prequel to my new podcast, Mastering New Media. In this episode I talk about where I’ve been all these months and reveal some exciting things in store for online content creators in the coming months. Download [...]

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