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Category: Mastering New Media Episodes

MNM Interview | Lisa Louise Cooke: Hobbyist Turned National Expert through Leveraging New Media

April 10, 2009 by Jason

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On this special episode of Mastering New Media you’ll hear an interview with a genealogy enthusiast that turned her passion into multiple income streams by leveraging new media. It’s a case study of a hobbyist who’s now become a nationally recognized expert, a professional author and speaker. Lisa Louise Cook of the Genealogy Gems Podcast shares [...]

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MNM 02 | How to Get Your Market to Take Action

April 3, 2009 by Jason

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If you’re creating online content, then it’s safe to assume two things: you’re trying to reach a specific target market and there’s a particular action (or set of actions) that you want them to take. This is usually to buy, but could also include to rate, review, vote, subscribe, click, donate, etc. So how do you [...]

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MNM 01 | What’s the #1 Asset Your Business Can Have? (or The Secret to Unprecedented Success)

March 27, 2009 by Jason

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Welcome to the premier episode of Mastering New Media. The launch of this new show, along with the new branding and content on this blog, represent an important shift in the content and tips that I plan to deliver to small business owners and entrepreneurs like you. Over the last couple years I have seen amazing [...]

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The Final Episode of the Podcasting Underground…or is it?

January 27, 2009 by Jason

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This is the last ever episode of the Podcasting Underground and the prequel to my new podcast, Mastering New Media. In this episode I talk about where I’ve been all these months and reveal some exciting things in store for online content creators in the coming months. Download the MP3

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