In Promoting Your Podcast, I talk about a very useful tool from FeedBurner called the Headline Animator. This is a widget that you can use to promote your podcast (for example in your forum or email signature). It automatically scrolls through the titles of the last five posts on your feed. Well, this tool just [...]
Continue reading...November 14, 2006 by Jason
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In my book, Promoting Your Podcast, I emphasize the importance of publishing your podcast to a blog. There are numerous reasons to do so. One key reason is to attract search engine traffic. Search engines such as Google like blogs. They know that the information is frequently updated. Keep the search engines in mind as [...]
Continue reading...October 23, 2006 by Jason
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Michael Geoghegan recently posed the following important question on his blog: What does “subscribe to a podcast” mean to the average person? You should provide a call to action and clear instructions for subscribing to your podcast, preferably above the fold on your site. However, as Michael points out in his blog post, simply inviting [...]
Continue reading...October 11, 2006 by Jason
During my presentation at the Podcast and Portable Media Expo, I talked about the importance the text content on your site for getting exposure in the search engines. One strategy I suggested was getting transcriptions of your podcasts and posting them on your site/blog. Here are examples of some podcasts using transcripts: Security Now MouseTunes [...]
Continue reading...August 28, 2006 by Jason
Today my new book, Promoting Your Podcast (Larstan Publishing, 2006) is available at Amazon, Barnes & Noble and other bookstores across America. The book contains tons of my best podcast marketing tips to help you build an audience of raving fans. For a limited time, I’m extending a special offer to those who buy the [...]
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December 2, 2006 by Jason
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