Effective marketing is about getting the right message to the right market (potential listeners). When identifying your market, it’s important to remember that often less is more. Narrowing your target market to smaller, more carefully selected niche usually produces better results. You will have the best success in marketing your podcast if you carefully choose [...]
Continue reading...August 26, 2006 by Jason
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We’ve discussed how it is just as important to keep your current listeners as it is to find news ones. One thing that will keep your audience listening is their attachment to you as a person. Don’t be afraid to infuse your own personality into your podcast. Make yourself a trusted source of entertainment/information that [...]
Continue reading...August 26, 2006 by Jason
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OK. I admit. I’m stretching for an entry for the letter X. Have you seen how few ‘X’ words there are in the dictionary? Despite my weak attempt to be clever, this tip is valuable all the same. Let’s say you have a podcast on knitting. You could make up some flyers about your podcast [...]
Continue reading...August 26, 2006 by Jason
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There are a number of ways to attract new listeners by writing short articles that relate to the topic of your podcast. These articles should deliver valuable information, but they only need to be 500-1000 words long. Here are two ways to use this kind of supplementary text content to attract new listeners: 1. Post [...]
Continue reading...August 22, 2006 by Jason
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Can you write a describe your typical listener? Can you answer the following questions about him? What are his interests? How old is he? What kinds of sites does he visit online? What kind of magazines does he read? Why does he listen to your podcast? What kinds of things does he buy? What keeps [...]
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August 27, 2006 by Jason
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