Social media, such as podcasting, result in constant waves of new content hitting the Internet. The amount of information is staggering. How can an individual find something of interest, let alone get his own content noticed by others? Many web users have adopted a method of categorization called tagging, an informal and collaborative way for [...]
Continue reading...August 20, 2006 by Jason
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Clicks from search engine results pages are one of the most sought after sources of traffic on the Internet. This traffic is free and tends to produce well-targeted visitors. There’s a good chance that someone who clicks to your site from Google wants something that you have. This is called organic search traffic to distinguish [...]
Continue reading...August 19, 2006 by Jason
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Your audience will only grow with consistent effort. Do at least five things every week to promote your podcast. This is the rule of five. There are over 100 tips in Promoting Your Podcast for you to use in your ongoing promotional efforts.
Continue reading...August 18, 2006 by Jason
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Quotes from your listeners are very powerful marketing tools. When you get an email or audio comment praising your show, ask for permission to use it in your marketing. There are a lot more ways to use testimonials other than just playing/reading them on your show. Here are 4 ways you can use listener testimonials [...]
Continue reading...August 17, 2006 by Jason
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Did you know that the best advertising available in the media is free? The free exposure that comes from an article or interview mentioning your podcast is even more powerful than a full-page ad in a newspaper or a 30-second spot on TV. This kind of promotion is better because it is: Free Seen by [...]
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August 21, 2006 by Jason
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