A little while back MasterMaq of the Podcast Spot podcast host added some interesting and relevant points about my podcasting metrics series. Specifically, he disagreed with the idea that podcasters should not have to provide complete download stats because this held us to a higher standard than newspaper and other such media. He states: The [...]
Continue reading...December 13, 2006 by Jason
Comments Off
To get a summary of the podcasting metrics series thus far, check out this guest article I wrote for the Web Anlaytics World blog. I’m working on part 6 which will be on measuring subscriber stats. I’m sending some questions to FeedBurner and will post when I hear back from them.
Continue reading...December 8, 2006 by Jason
Comments Off
In Part 4 of the metrics series I talked about how you can measure complete downloads and whether it was necessary. Moving on to Part 5, I’ll take a look at how to keep your site from being shutdown by your host due to excessive bandwidth use and how to measure complete downloads using bandwidth. [...]
Continue reading...December 4, 2006 by Jason
Comments Off
Before I move on to the discussion on bandwidth, I want to add a couple more things to the topic of complete downloads that I started in Part 4. Scott Bourne and Tim Bourquin provided interesting and relevant responses. They both emphasize that podcasters have a responsibility not to let advertisers hold podcasting to a [...]
Continue reading...December 1, 2006 by Jason
In part 3 of this series on metrics, I stated that measuring unique downloads, while still an imperfect podcast metric, was one of the most popular ways to measure a podcast’s audience size. While filtering your web logs by unique IP cuts out multiple hits from one user, you still don’t know if that user [...]
Continue reading...
December 20, 2006 by Jason
4 Comments