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Category: Metrics

Podcasting Metrics Series Pt 3 | Measuring Downloads

November 29, 2006 by Jason

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In Podcasting Metrics Series Part 2, I pointed out the problem with looking at the # of hits to a file for estimating the # of downloads. A single download can result in many hits. The hits stat will always be bigger than the actual number of downloads. So how can we get a more [...]

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Podcasting Metrics Series Pt 2 | Measuring Your Audience: The Hit Myth

November 21, 2006 by Jason

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How do you measure the size of your audience? Is it the # of people who download your episode? Is it the # of people who consume each episode? Is it the number of feed subscribers? What about the people who download the file directly from your site? Can you see where we run into [...]

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Podcasting Metrics Series Part 1

November 16, 2006 by Jason

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Recent conversations that I’ve observed or participated in on- and offline have given me a desire to write about podcasting metrics. I’ve decided to create a multi-part series on the subject. I’m not sure how many parts it will consist of, but it will continue over the next couple weeks and be interspersed with posts [...]

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Podcasting for Search and the Long Tail

November 14, 2006 by Jason

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In my book, Promoting Your Podcast, I emphasize the importance of publishing your podcast to a blog. There are numerous reasons to do so. One key reason is to attract search engine traffic. Search engines such as Google like blogs. They know that the information is frequently updated. Keep the search engines in mind as [...]

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New Podcasting Demographics from Podtrac

May 31, 2006 by Jason

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Podtrac, a provider of podcast advertising solutions, released new figures today about podcast demographics. The information comes from online surveys conducted with over 22 million podcast listeners and viewers. Podtrac states that they have the largest database of such information available. Here’s a summary of the information provided: 56% of podcast viewers and listeners are [...]

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