Quotes from your listeners are very powerful marketing tools. When you get an email or audio comment praising your show, ask for permission to use it in your marketing. There are a lot more ways to use testimonials other than just playing/reading them on your show. Here are 4 ways you can use listener testimonials [...]
Continue reading...August 17, 2006 by Jason
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Did you know that the best advertising available in the media is free? The free exposure that comes from an article or interview mentioning your podcast is even more powerful than a full-page ad in a newspaper or a 30-second spot on TV. This kind of promotion is better because it is: Free Seen by [...]
Continue reading...August 16, 2006 by Jason
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The growth of your audience will happen in increments. It’s something you have to stick to and do consistently. Little by little you’ll create little streams of traffic that will turn into an audience of oceanic proportions. The best way to accomplish this is to create objectives and goals to accomplish each week and month. [...]
Continue reading...August 15, 2006 by Jason
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The name of your podcast is likely the first exposure most listeners will have to your show. Your title usually only has a few seconds to do two things: Give the potential listener an idea of what your show is about Entice them to click to give it a try You need a title that [...]
Continue reading...August 14, 2006 by Jason
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A great way to find listeners is to go where people who are interested in your topic are hanging out online. Give them a taste of what you’ve got. Command some attention and turn them into loyal listeners. Whatever your podcast’s topic, chances are there are message boards dedicated to it. Get involved in these [...]
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August 18, 2006 by Jason
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