Your podcast should have a logo. When I say logo, I’m referring to the square image that appears in your listing in iTunes and other directories. iTunes has stated that your podcast must have a logo in order to be considered for their featured listings. A logo will also make your podcast look more professional [...]
Continue reading...August 12, 2006 by Jason
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Keywords are words and phrases that potential listeners and site visitors might search for to find content such as yours. Targeting the right keywords is extremely important to the success of your marketing campaign. Using the right keywords in your podcast title, feed, description, episode titles, and show notes will greatly increase the amount of [...]
Continue reading...August 11, 2006 by Jason
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Podcasting meetups/associations have cropped up all over the place. Your local meetup is an excellent place to meet other podcasters and even do a little promotion. You can find promo exchange partners and other networking opportunities. Make sure you have your business cards with you when you attend. A good place to look for the [...]
Continue reading...August 10, 2006 by Jason
Did you know that there’s information in your MP3 file that you can use to promote your podcast? MP3 files contain ID3 tags. This is the data that describes the album, artist, track #, etc. These tags can, and should, be used to include information about your podcast. Always fill in the ID3 tags and [...]
Continue reading...August 9, 2006 by Jason
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I’ve already mentioned FeedBurner as a great tool for podcasters. They offer a promotional feature called Headline Animator. This is a graphic that fades between the titles of your five most recent podcast episodes. Headline Animator is a nice promotional tool to use in your signature for forums, blogs and email. You must have a [...]
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August 13, 2006 by Jason
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