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Category: Promoting Your Podcast from A to Z

Promoting Your Podcast from A to Z – Get Thee a Blog

August 8, 2006 by Jason

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There are many advantages to using a blog to publish your podcast. Not only does using a blog make publishing your podcast easier, it also comes with many promotional benefits. Using a blog plugs you into a social culture that is very conducive to creating buzz and promoting your site. Blogs are also much loved [...]

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Promoting Your Podcast from A to Z – FeedBurner

August 7, 2006 by Jason

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FeedBurner is an excellent service for podcasters. I use it for two reasons: It’s an easy way to add iTunes tags to my podcast feed (including keywords and a podcast logo) It provides useful stats to help me measure the effectiveness of my podcast promotion efforts If you’re not using FeedBurner yet, I suggest giving [...]

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Promoting Your Podcast from A to Z – Elevator Speech

August 6, 2006 by Jason

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An elevator speech is verbal description of your podcast that takes no more than 30 to 60 seconds to deliver (no longer than an elevator ride). It needs to accomplish the following three things: Convey your passion for your podcast and subject Tell the listener what a podcast is Give the listener a compelling reason [...]

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Promoting Your Podcast from A to Z – Directories

August 5, 2006 by Jason

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One of the most common ways for listeners to find podcasts is through podcast directories. Your podcast needs to appear in these directories. If you want to quickly jump-start your listener base with little effort, submitting to the top podcast directories is the way to do it. Of all the podcast directories, iTunes gets the [...]

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Promoting Your Podcast from A to Z – Conversion

August 4, 2006 by Jason

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If you’re going to put effort into promoting your podcast and getting traffic to your site, you need to make sure you’re converting your site visitors into listeners. Here are five conversion tips: Make it easy for your site visitors to sample your content. Make it clear how they can subscribe. Tell visitors why they [...]

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