Relationship Building with Customers | Mastering New Media

Category: Relationship Building with Customers

MNM 13 | Define Your Target Audience in 8 Easy Steps Pt 2

December 16, 2009 by Jason

In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on. Choosing the right target market will greatly improve how well you content connects with and influences [...]

MNM 12 | Define Your Target Audience in 8 Easy Steps Pt 1

November 27, 2009 by Jason

2 Comments

Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block. The answer finally came in this statement, “I’m just not sure which direction to take it. There are so many ways [...]

MNM 03 | Establishing Influence with the Community Builder Blueprint

April 16, 2009 by Jason

5 Comments

In episode two of Mastering New Media we discussed the importance of establishing influence with your market. You can then leverage this influence to get your market to take action (i.e. buy). In this episode I reveal a proven process for establishing and building a strong “influence account” with your customers and followers. It’s a [...]

MNM | The Community Builder Blueprint (PDF)

April 16, 2009 by Jason

4 Comments

. In episode three of Mastering New Media I discussed the Community Builder Blueprint. This is a map for building a community of loyal customers. I’ve created a downloadable PDF version of the blueprint for you to download, review and put to use. Download the Community Builder Blueprint I’ve included it here in its own [...]

MNM 02 | How to Get Your Market to Take Action

April 3, 2009 by Jason

6 Comments

If you’re creating online content, then it’s safe to assume two things: you’re trying to reach a specific target market and there’s a particular action (or set of actions) that you want them to take. This is usually to buy, but could also include to rate, review, vote, subscribe, click, donate, etc. So how do [...]

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What People Are Saying

Jason Van Orden tells us everything a good guerrilla marketer should know about podcasting.

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Since hearing you speak I've implemented a number of your strategies. The result: 40% growth in my download stats since the beginning of October. Thanks!

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—Don Ray