Mastering New Media :: Jason Van Orden » Relationship Building with Customers http://jasonvanorden.com Master New Media. Engage Your Market. Get Paid. Mon, 28 Feb 2011 23:47:25 +0000 en hourly 1 http://wordpress.org/?v=3.0 MNM 13 | Define Your Target Audience in 8 Easy Steps Pt 2 http://jasonvanorden.com/define-your-audience-pt2 http://jasonvanorden.com/define-your-audience-pt2#comments Thu, 17 Dec 2009 00:59:40 +0000 Jason Van Orden http://jasonvanorden.com/?p=1056 Target Audience In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on.

Choosing the right target market will greatly improve how well you content connects with and influences your audience. It will also save you a lot of time and energy, making your content marketing efforts more rewarding.

Download the MP3

Download the Outline (PDF)

Watch the Video version

In this episode of Mastering New Media…

  • How to determine if your market is hunngry enough to buy what you offer
  • The one thing that will get your market to trust you (even more than your resume of skills and accomplishments)

Take Action

  1. Take time to write outanswers to the eight steps for defining your target market

What Do You Think?

  • What other factors do you, or would you, find helpful for defining your target market?

I’d love to hear your thoughts in the comments below.

]]> http://jasonvanorden.com/define-your-audience-pt2/feed 5 MNM 12 | Define Your Target Audience in 8 Easy Steps Pt 1 http://jasonvanorden.com/define-your-audience http://jasonvanorden.com/define-your-audience#comments Fri, 27 Nov 2009 16:00:20 +0000 Jason Van Orden http://jasonvanorden.com/?p=1013 Target Audience Yesterday I had a phone conversation with one of my platinum coaching students. She’s been trying to get her show launched, but every time she’d think about creating episodes she’s hit a mental block.

The answer finally came in this statement, “I’m just not sure which direction to take it. There are so many ways I can go, so many things I could talk about. Who exactly am I trying to reach with my show?”

Bingo! That’s a question that every should ask when starting a new show or business — and then revisit regularly.

So I walked her through a few questions and helped her define the target audience for her show.

By the end of the call, she was thrilled and couldn’t wait to outline her first episodes.

In this episode we discuss how you can carefully define your target market in order to more effectively get their attention and create content that will keep them coming back again and again.

Download the MP3

Download the Outline (PDF)

Watch the Video version

In this episode of Mastering New Media…

  • The one that that most content creators and businesses do completely backwards, costing them precious time and money
  • How to give your market what they really want
  • Two questions that will immediately help you find the best audience for you

Items Mentioned in This Episode

Take Action

  1. Set up a system of capturing content ideas
  2. Do the 5×5 exercise outlined in this episode
  3. Pick one of the ten ideas shared in this episode and add it to your current strategy for finding content ideas

What Do You Think?

  • What other ideas do you have for generating content ideas?

I’d love to hear your thoughts in the comments below.

· The one that that most content creators and businesses do completely backwards, costing them precious time and money

· How to give your market what they really want

Two questions that will immediately help you find the best audience for you

]]> http://jasonvanorden.com/define-your-audience/feed 2 MNM 03 | Establishing Influence with the Community Builder Blueprint http://jasonvanorden.com/mnm-03-establishing-influence-with-the-community-builder-blueprint http://jasonvanorden.com/mnm-03-establishing-influence-with-the-community-builder-blueprint#comments Thu, 16 Apr 2009 21:23:42 +0000 Jason Van Orden http://jasonvanorden.com/?p=540 blueprintIn episode two of Mastering New Media we discussed the importance of establishing influence with your market. You can then leverage this influence to get your market to take action (i.e. buy).

In this episode I reveal a proven process for establishing and building a strong “influence account” with your customers and followers. It’s a road map for creating the ultimate asset — a community of loyal customers that look to you as a trusted advisor.

Download the MP3

In This Episode We Discuss…

  • The seven critical steps of the Community Builder Blueprint — if you skip even one, you’re leaving money on the table
  • How to deepen the emotional, mental and physical investment that your customer has in your brand
  • Why getting the attention is a form of currency — without it your community will never grow

Items Mentioned in This Episode

Take Action

  1. Download the The Community Builder Blueprint (PDF)
  2. Write down what things you are already doing at each stage of the blueprint
  3. Take note of the stages of the blueprint that you need to develop more

Comments

To send in your own comment…

  1. Follow me on Twitter
  2. Call 877-877-7799 and leave a voice message or
  3. Comment below

What Do You Think?

  • What parts of the blueprint are you already doing?
  • What’s working well for you?
  • What parts of the blueprint do you still need help with?

I’d love to hear your thoughts in the comments below.

]]> http://jasonvanorden.com/mnm-03-establishing-influence-with-the-community-builder-blueprint/feed 5 MNM | The Community Builder Blueprint (PDF) http://jasonvanorden.com/mnm-the-community-builder-blueprint-pdf http://jasonvanorden.com/mnm-the-community-builder-blueprint-pdf#comments Thu, 16 Apr 2009 21:19:25 +0000 Jason Van Orden http://jasonvanorden.com/?p=541 .

cbblueprintIn episode three of Mastering New Media I discussed the Community Builder Blueprint. This is a map for building a community of loyal customers. I’ve created a downloadable PDF version of the blueprint for you to download, review and put to use.

Download the Community Builder Blueprint

I’ve included it here in its own post on the blog in order to send it out on the podcast feed for portable download and use.

.

]]> http://jasonvanorden.com/mnm-the-community-builder-blueprint-pdf/feed 4 MNM 02 | How to Get Your Market to Take Action http://jasonvanorden.com/mnm-02-how-to-get-your-market-to-act http://jasonvanorden.com/mnm-02-how-to-get-your-market-to-act#comments Fri, 03 Apr 2009 19:37:51 +0000 Jason Van Orden http://jasonvanorden.com/?p=496 clapper-actionIf you’re creating online content, then it’s safe to assume two things: you’re trying to reach a specific target market and there’s a particular action (or set of actions) that you want them to take. This is usually to buy, but could also include to rate, review, vote, subscribe, click, donate, etc.

So how do you get your market to act? Many businesses either struggle too hard to do this or fail at it all together. The good news is that the solution is quite simple. It will transform your marketing and sales process from being a chore into a fulfilling, successful and even fun online venture. This solution is the focus of this episode.

Download the MP3

In This Episode We Discuss…

  • The best way to get your market to act
  • How a small Virginia-based business increased sales 38% in one year using online content
  • The sources that your prospects turn to in order to make buying decisions
  • How to position yourself to be the go-to person for your market

Thanks to the Following Commenters

  • Bill Caskey | “Be a resource–be truly interested in their growth and well being–hard to do when most turn inward.”
  • Steve Yastrow | “Best way to influence: Engage them in a relationship-building encounter.”
  • Charles Jorlando | “Word of Mouth is the best motivator.”
  • George Tran | “1) incremental commitment 2) keep it simple 3) urgency”
  • Stacy Havens | “Create a sense of urgency.”

To send in your own comment…

  1. Follow me on Twitter
  2. Call 877-877-7799 and leave a voice message or
  3. Comment below

Items Mentioned in This Episode

Take Action

  1. Assess if you there are places where you might be asking your market to act too soon
  2. If so, adapt your marketing and sales process to allow your influence account to be built up before asking them to act

What Do You Think

  • Can you think of a case where influence affected a decision that you made?
  • What other comments or questions do you have about building the influence account and getting your market to act?

I’d love to hear yout thoughts in the comments below.

]]> http://jasonvanorden.com/mnm-02-how-to-get-your-market-to-act/feed 6