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We’ve been discussing the New Media Money Map over the last several episodes (Attention > Permission > Engagement > Influence > Action). We also outlined the Laws of Magnetism that, when used properly, will automatically attract new leads to your business.
This led us to the following five New Media Marketing Maxims.
- Create content that will attract the attention of your target market
- Get permission from your prospect interact with them regularly
- Engage followers frequently to build influence
- Leverage your influence to get followers to take action
- Use the most time- and cost-efficient methods to produce, publish and syndicate content (streamline, automate, outsource)
In this episode we talk about how to put these maxims into action with an effective content marketing strategy.
In this episode of Mastering New Media…
- How to choose the right type of content and which social media tools are best for your business
- The most important criteria to consider before starting and content creation strategy
Items Mentioned in This Episode
Take Action
BEGINNER
- Choose one primary channel (blogging, podcasting or video) to begin with
- Create a Twitter account. Start getting familiar with the basics of how to use it
ADVANCED
- Add an additional primary channel (blogging, audio or video) to your content creation strategy
What Do You Think?
- Which primary channel are you going to (or did you) start with and why?
I’d love to hear your thoughts in the comments below.
November 20th, 2009 at 7:28 pm
I started with my blog. It was the easiest for me and the one channel I was most curious about. I love to write so it’s working out very well. Now that I have the blog up and running, I now link my blog posts to Facebook, Twitter and LinkedIn so that when a new post comes out, it gets posted to all of those places as well. Common strategy, very effective.
January 13th, 2010 at 8:54 pm
The last blog I worked on was to support a podcast. My newest launch uses a blog as the primary method to connect with my target audience. When my primary method was using a podcast, I was able to start the blog with only an introductory post and then post to the blog as I released a podcast. I added a few posts between podcast but since I was using the podcast as my primary communication method, I didn’t feel a need to pre load the blog with posts before the site’s launch. Now I’m wondering how many posts I should write before promoting the blog. I’m having the same dilemma with my Twiiter feed. With all the spam accounts on Twitter, I know I tend to not follow anyone that only has a couple of tweets. I feel like I should have at least 10 or so posts to Twitter before I even start to interact.
January 14th, 2010 at 9:11 am
Keith,
I think you only really need a few posts before you promote a blog — just enough to show that you are going to post frequently. Twitter — I’d say ten posts is a good number, like you mentioned.