Now that I’m back from London and had my jet-lag nap, I can finish posting my highlights from the Corporate Podcasting Summit. Here are some notes from an excellent presentation by Nick Saalfeld, Director of Wells Park Communications. His presentation was titled Podcast Content in the Corporate Context.
- Interviews will trump a “presidential address” any day. Interview the CEO rather than having him just speak into a mic.
- Don’t worry about professional spokespeople. Dig out the local talent in your organization. Customers want to scratch beneath the surface. It feels good to be “let in”.
- Everyone can relate to the human experience. Audio and video are about stories. Facts are for paper.
- Get your audience involved. Set up a toll-free number for call-in comments. You can get feedback right away. Take advantage of this. Include the feedback in the show.
- Answers comments and questions. Don’t let them just sit there.
- Execute once; repurpose many times. For example: a video can also become an audio podcast, which can made into a transcript in your newsletter, published as an article, converted into a set of top-ten tips and a press-release (if something really interested is said).
- The content AROUND the podcast is important. Sell it to the site visitor. A recent web re-design increased a client’s downloads by 20% suggesting that a lot of people were visiting the site to get the podcast and not subscribing.
- Offer a transcript of the podcast. Tell the user what to expect. Offer supporting material (bios, etc.) Sell the podcast.
March 26th, 2007 at 7:21 pm
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