Last night was the monthly podcasting meetup in New York City. This was the best one we’ve had yet. It was hosted by Ariel Publicity allowing us to have it somewhere other than a diner or a pub for once. I’m a total dork because I failed to take pictures or record anything.
Ariel is taking her PR firm for musicians and making it 100% online in the strategies they implement. Right now she’s diving full force into the social media and podcasting learning curve. It will definitely set her apart and pay off in spades. Back to the meetup…
I was asked to speak so I put together a presentation on social media optimization for podcasters. I gave several ideas about how to increase the visibility of your content in social networks and increase how much relevant podcasts and blogs link back to your content. This is the kind of stuff I would write about in a sequel to Promoting Your Podcast.
The presentation turned into an interesting discussion. Everyone seemed to be in agreement that engagement is the new branding. That’s why podcasting and other social media are so important and powerful. In the near future, I’ll post some of the ideas that were shared.
As you can expect from any such gathering in Manhattan, the people and conversations were very interesting. I got to chat more with Marshall Sponder about how he measures metrics for IBM’s podcasts. I’ll be including some of this in the next installment of my podcasting metrics series.
I also got another good look at the Edirol R-09 portable recorder. Frank Edward Nora of The Overnightscape had one with him. I was impressed by the look and feature set. He made an interesting observation about one advantage the Edirol R-09 has over the Zoom H4. He finds the Edirol to be more "stealth". It doesn’t stick out and looks less intimidating when you stick it in someone’s face whereas the Zoom has those funky mics coming out of it.
On a side note: the daughter of Malcolm X was there.
December 5, 2006 by Jason
Categories: Events