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In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on.
Choosing the right target market will greatly improve how well you content connects with and influences your audience. It will also save you a lot of time and energy, making your content marketing efforts more rewarding.
In this episode of Mastering New Media…
- How to determine if your market is hunngry enough to buy what you offer
- The one thing that will get your market to trust you (even more than your resume of skills and accomplishments)
Take Action
- Take time to write outanswers to the eight steps for defining your target market
What Do You Think?
- What other factors do you, or would you, find helpful for defining your target market?
I’d love to hear your thoughts in the comments below.
December 17th, 2009 at 3:55 pm
Love your stuff man….Im getting ready to begin my new site and podcasts. You have been a it of a mentor with your guidence. Thanks for asisting folks like me.
Chris
December 17th, 2009 at 5:06 pm
Chris,
Glad you are finding the content helpful.
December 18th, 2009 at 3:13 pm
I love it, it always makes me change course when I hear something on niching down because the temptation is to get too broad. I’ve been getting too broad in my biz lately and it is taking its toll so this podcast really helped me get back on track.
Thanks!
December 18th, 2009 at 4:22 pm
Maren,
I know exactly what you mean. I’ve been there…in fact just this week. Been taking a hard look at things and making tough decisions to make sure I stay on track for my longterm lifestyle design. Perpetual “broadening” is something that we entrepreneurs have to be constantly vigilant about.
December 31st, 2009 at 6:13 am
Great episode..I esp. like the niche down concept.. cool