- There seems to be a natural audience level for each show. The listenership races up to a plateau and then sees a gradual growth that is similar across the network.
- Your transcripts can be a product that is sold or licensed.
- Making money is more than advertising in your podcast. For example, her book is a form of moneizing the podcast.
- She has a set format for the network: one host, scripted, short. People know what to expect.
- She owns the brand. Quick and Dirty Tips is the brand.
- Podcasters are paid. In general she pays a base rate plus additional compensation based on the success of the show.
- Each show promotes another show on the network at the end of the episode. The network cross-promotes itself.
- The network offers resources such as sound production and script editing. The host records the raw content, the rest is taken care of.
- Building a brand has opened doors for her to make money speaking, consulting and writing books.
- 100,000 downloads a month is a good level for running a profitable business.






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October 3rd, 2007 at 2:18 pm
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