I’m in London for the Corporate Podcasting Summit and wanted to share with you highlights from the first day (and try to keep the jet lag grogginess at bay at the same time).
Tom Webster, Internet and Multimedia Study, Edison Media Research
Some statistics from a new survey that will be released soon (measured nationally in the U.S.):
- 37% have heard of podcasting (up from 22% in 2006)
- 13% have ever listened to a podcast (only up from 11%
- 11% have ever watched a video podcast (only up from 10% in 2006)
- Podcast consumers are 51% are male; 49% are female
- Many podcast listeners are highly educated and tend to be from higher income households
- Podcast listeners are relatively well-distributed across all age categories
- 25% of podcast listeners have bought online in the past week
- Even though podcast listeners are more likely to block pop ups, banners, etc., they are more likely to click on something when it is well-targeted
Krishna De, Managing Director, Oneocean Ltd
- Look at the culture of your organization when considering a podcasting initiative. Does it fit the idea of podcasting? Is the bureaucracy too thick? If so, it might not be a good fit. (Jason’s thought: you have to be ready to listen or else you won’t profit from the connection provided by podcasting)
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March 20th, 2007 at 9:19 am
Statistics From the Corporate Podcasting Summit in London…
Jason Van Orden reports the results of a new US podcasting survey that will soon be released in the forthcoming “Arbitron / Edison Internet and Multimedia Study 2007”, from the Corporate Podcasting Summit in London. The numbers imply that our expec…
March 23rd, 2007 at 3:50 pm
[...] Earlier this week I reported on statistics from the upcoming Arbitron/Edison Internet and Multimedia 2007 report. Despite a healthy upswing in people who had heard of podcasting (37% up from 22% in 2006), there was only small incremental increase in the number of people who have ever listened to a podcast (13% up from 11% last year). I’d like to offer further insight and information and then get some feedback on this matter. So what does this mean? I choose to see this as the end of a quick uptake of podcasting by early adopters and the beginning of a hill that needs to be surmounted. There are two things that we need to help us bust through this apparent plateau: [...]
March 24th, 2007 at 1:57 pm
[...] This grim view of the online audio world was given by Tom Webster at this week’s Commercial Podcasting Summit in London. The figures come from the as-yet unreleased Arbitron/Edison Internet and Multimedia Study 2007. [...]
March 28th, 2007 at 1:41 pm
[...] Podcasting stats from Jason VanOrden [...]
April 3rd, 2007 at 11:52 am
[...] Podcasting is still a pretty immature trend compared to other forms of social media though some recent research shows awareness and knowledge slowly growing. Since the space is changing so fast, I was lucky enough to chat with Leesa Barnes, a podcaster, author, speaker and consultant who is “in the trenches” on a daily basis. [...]
April 3rd, 2007 at 11:53 am
[...] Podcasting is still a pretty immature trend compared to other forms of social media though some recent research shows awareness and knowledge slowly growing. Since the space is changing so fast, I was lucky enough to chat with Leesa Barnes, a podcaster, author, speaker and consultant who is “in the trenches” on a daily basis. [...]