They say that the best business plans can be written on a napkin. This afternoon I decided to boil my business model down to four basic steps. While I didn’t write it on a napkin, it’s still simple enough that a four-letter acronym describes it — P.A.I.D.
Using the word “paid” works out nicely since in every episode of my podcast I invite you to engage your market and “get paid.” So, here it is. The four-step business model that I use to launch six-figure businesses using new media.
The Business Model
- P – Pinpoint your market
- A – Attract a loyal community
- I – Identify what they want most
- D – Deliver the solution as premium content
While I could go into a lot of detail about each of the four steps, I wanted to boil them down to their bare essence. As simple as it seems, there are some very deliberate words in there (e.g. pinpoint, community, want, premium).
Where’s the New Media?
You might be wondering why the phrase “new media” doesn’t appear anywhere in the model since I spend so much time talking about using new media. Well, the truth is that this model works independent of what tools you use to put it in to action. That’s one reason why it’s so awesome.
New media (i.e. online content) is just my favorite tool for putting the model into action. I use new media extensively at all four stages.
What Do You Think?
I’m not going to go into detail here about the model. I’ll be doing that more in the future both here on the blog as well as in my premium content offerings. For now, I wanted to present it for you consideration and feedback.
What are your thoughts about the Get PAID Business Model? What questions come to mind?