If you’re creating online content, then it’s safe to assume two things: you’re trying to reach a specific target market and there’s a particular action (or set of actions) that you want them to take. This is usually to buy, but could also include to rate, review, vote, subscribe, click, donate, etc.
So how do you get your market to act? Many businesses either struggle too hard to do this or fail at it all together. The good news is that the solution is quite simple. It will transform your marketing and sales process from being a chore into a fulfilling, successful and even fun online venture. This solution is the focus of this episode.
In This Episode We Discuss…
- The best way to get your market to act
- How a small Virginia-based business increased sales 38% in one year using online content
- The sources that your prospects turn to in order to make buying decisions
- How to position yourself to be the go-to person for your market
Thanks to the Following Commenters
- Bill Caskey | “Be a resource–be truly interested in their growth and well being–hard to do when most turn inward.”
- Steve Yastrow | “Best way to influence: Engage them in a relationship-building encounter.”
- Charles Jorlando | “Word of Mouth is the best motivator.”
- George Tran | “1) incremental commitment 2) keep it simple 3) urgency”
- Stacy Havens | “Create a sense of urgency.”
To send in your own comment…
- Follow me on Twitter
- Call 877-877-7799 and leave a voice message or
- Comment below
Items Mentioned in This Episode
- MarketingProfs Case Study
- Intellitactics | Case Study Subject
Take Action
- Assess if you there are places where you might be asking your market to act too soon
- If so, adapt your marketing and sales process to allow your influence account to be built up before asking them to act
What Do You Think
- Can you think of a case where influence affected a decision that you made?
- What other comments or questions do you have about building the influence account and getting your market to act?
I’d love to hear yout thoughts in the comments below.
Email: jason AT jasonvanorden.com
Voicemail Line: +1 877-877-7799
April 3rd, 2009 at 5:59 pm
Nice looking blog Jason, first Twitter ID I’ve seen on a form, great idea!
I’m a big fan of your podcast with Sterling, I look forward to listening to this one.
April 4th, 2009 at 6:31 am
I am an art teacher – sharing articles online has built up a wealth of ideas and a body of work.
Good for backing resume but also great way to talk with students
I encourage my students to do the same
I think in terms of encouraging self responsibility for learning – rather than trying to have influence
By this I mean modelling to the students that they can have influence in the world and control over their own learning and success.
I like your ideas by the way
Jo
April 5th, 2009 at 11:00 pm
I’m a school teacher and I’m starting to podcast for students. I’m new to podcasting and I would like to add pictures to my podcast. Can you please point me in the right direction?
April 7th, 2009 at 3:13 am
I will stay tuned to this conversation as I would like to do this too
Jo
April 8th, 2009 at 10:54 am
Nice podcast and every effective. I’m leading a series on SN now for our local Chamber of Commerce and you brought up some angles I hadn’t look at that way before.
Thanks,
John
April 12th, 2009 at 8:22 am
Hello Jason! I love your tips during IBM and now on here, is just great! I´m having a bit of struggle for my readers to subscribe, take action as you say. I even offered 30 days full acess to the comunity in change for their emails by signing up our newsletter. But it still slow and …guess the site is just VERY new yet?1 month old!
Maybe I should just wait untill I build the trustfull relationship with them ,as you say…
Once again,congrats and I admire your work a lot!
Regards from Brazil!