On this episode of Mastering New Media, I speak with co-founder of the Culinary Media Network, Chef Mark Tafoya. Mark has taken his passion for food and travel and turned them into a profitable business and multiple streams driven by new media marketing.
In this interview, Mark shares several idea of how he has successfully put new media to work to build and market his brand.
In This Episode…
- The tool that Mark uses to upload his videos to all the popular video sharing site
- How new media has allowed Mark to travel the world
- How Mark has had his viewers help create and launch a new product
- How Mark got major brands to pay him to travel and create content
- How competition can actually help you jump start your audience growth
Items Mentioned in This Episode
- Culinary Media Network
- Remarkable Palate – Chef Mark’s Site
Take Action
- Start a Facebook Fan Page for your show
- Ask your audience to help create content for your next product
- Use Tubemogul to distribute your videos to the popular
- Think about how you can have sponsors pay you to create special content
What Do You Think?
- What was the most valuable insight that you gained from the interview with Mark?
I’d love to hear your thoughts in the comments below.
Email: jason AT jasonvanorden.com
Voicemail Line: +1 877-877-7799
June 6th, 2009 at 4:15 am
My new goal: “The happy man is the one for whom there is no distinction between work and play.” Quote found on Chef Mark’s web site.
June 9th, 2009 at 2:15 pm
Great interview! I’ve heard Chef Mark on other podcasts (mostly about Lost) and had no idea that he was creating content. I’m going to check out his website right now.
June 16th, 2009 at 1:55 am
I really enjoyed Chef Mark’s comments, especially about making your business your passion and focusing on creating an open dialogue with your customers. I think it’s even greater that he interviews random people for his podcast! Such a trendsetter.