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We talked in the last episode about the value of attention. We’re operating in an attention-based economy. Getting your market to pay attention to you is as valuable as getting them to buy from you.
The problem is that your prospects have more power than ever to ignore you. They have increasingly powerful filters to help them sift through the deluge of daily information input. Attention is scarce.
How is a small business supposed to break down these filters and attract the attention of their market? In this episode, you’ll discover ten specific ways to bust through the attention barriers and magnetically attract more leads and customers to your business.
In this episode of Mastering New Media…
- The most efficient, effective ways to ensure your professional and financial success
- How to brand yourself as the go-to-expert in your market
- How I got my rock band featured on the most popular local top 40 station when no other band had been able to
- How to get your prospect to carry your brand with them wherever they go
- Why selling what your market needs will actually lead to a huge amount of lost profit
Take Action
- No take action steps for this episode. Just be sure to come back and listen to the other parts in this series. Then we’ll put these laws into action.
I’d love to hear your thoughts in the comments below.
August 14th, 2009 at 2:33 am
What a helpful Website. It seems as though technology is changing at the speed of light. I know podcasting and communication technology has catapulted the means to market and conduct business past the satellites hovering above us.
I, however, need to learn the basics. What a detailed orientation. Kudos. I’ll be perusing to learn and purchasing your book.
August 17th, 2009 at 4:59 pm
Thank you for the tips. It’s great to find a good article for my needs.
September 15th, 2009 at 3:12 pm
Very useful information, it was amazing how I could apply these to my radio show/podcast. I was doing some things right as I found out, but I need to work on some other elements.
Thanks much for the information!
Torch