Podcasting Consultant, Jason Van Orden

MNM 04 | Interview with Mark Tafoya, Culinary Media Network

Fri, Jun 5, 2009

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On this episode of Mastering New Media, I speak with co-founder of the Culinary Media Network, Chef Mark Tafoya. Mark has taken his passion for food and travel and turned them into a profitable business and multiple streams driven by new media marketing.

In this interview, Mark shares several idea of how he has successfully put new media to work to build and market his brand.

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In This Episode…

The tool that Mark uses to upload his videos to all the popular video sharing site
How new media has allowed Mark to travel the world
How Mark has had his viewers help create and launch a new product
How Mark got major brands to pay him to travel and create content
How competition can actually help you jump start your audience growth

The Get PAID Business Model for Making Money with New Media

Thu, Jun 4, 2009

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Get Paid

They say that the best business plans can be written on a napkin. This afternoon I decided to boil my business model down to four basic steps. While I didn’t write it on a napkin, it’s still simple enough that a four-letter acronym describes it — P.A.I.D.

Using the word “paid” works out nicely since in every episode of my podcast I invite you to engage your market and “get paid.” So, here it is. The four-step business model that I use to launch six-figure businesses using new media.

My Proven Six-Figure Sales Funnel: Podcasting + Membership Sites

Wed, Jun 3, 2009

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Recently I was interviewed by Tim Bourquin, founder of the New Media Expo, about how I make money using podcasting to driving traffic to membership sites.

Last year Tim sold the New Media Expo to BlogWorld Expo. Since then I’ve had my eyes open for his next move. He’s always got a keen mind when it comes to business and new media. His new site is MemberCon: Membership Site Tips, Tricks and Secrets.

Catch the interview with me here (19m30s). During the interview I share several specific tips about my new media strategies, sales funnel and membership site business model.

I really like how Tim has made multiple media available for consuming the content including: audio for download, streaming video with slide deck and transcripts. It’s always a great idea to offer as many formats as your resources will allow.

Community Builder Blueprint (Whiteboard Video)

Thu, May 7, 2009

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cbb-whiteboard Recently on the podcast I outlined a proven process for establishing influence with your market: the Community Builder Blueprint. Because this is such important and fundamental stuff, I wanted to also create a video where I draw it out for the visual types who want to see it in addition to hearing it explained.

I like being in front of a white board. It reminds me of when I use to teach college classes. When I’m teaching, I’m in my element.

You can stream or download the video below. The version for download is higher resolution.

Get My Direct Help to Create a Six-Figure Business with New Media

Fri, Apr 24, 2009

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There have been a lot of questions about the new private coaching group, New Media Platinum, that I’m launching very soon.

To help answer your questions, I put the following video together. It shows how I will help you make six-figures a year with new media.

If you have any trouble playing the streaming video, you can download the video here.

This group is limited to only 20 people. This info is going out to over 10,000 people. If you’re interested, you definitely need to sign up for the Early Alert list using the form below. Once on this list, you’ll be at the front of the line for claiming a spot in the group.

If you have any questions, please email me at jason AT jasonvanorden DOT com.

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What People Are Saying

Jason Van Orden tells us everything a good guerrilla marketer should know about podcasting.

—Jay Conrad Levinson, Author, Guerrilla Marketing

Podcasting without a marketing plan is like driving without a steering wheel. Jason has written the definitive book on podcast promotion.

—Chris Pirillo, LockerGnome.com

Jason has been one of the most popular speakers at our events. He exceeds the expectations of the audience. I appreciate speakers that make my conference a "must-attend" event. Jason is definitely one of those speakers.

—Tim Bourquin, Founder of the New Media Expo

Since hearing you speak I've implemented a number of your strategies. The result: 40% growth in my download stats since the beginning of October. Thanks!

—Jamie Davis, PodMedic

I did a search in iTunes and guess what: I'm #1! I jumped above all my competitors with one edit of my title! So thank you, Jason, because once again you motivated me not to accept less than what I wanted and helped me uncover the secrets to get there. Thanks for being my virtual podcasting mentor!

—Lisa Cooke, Genealogy Gems

Thanks to Jason's advice, Japancast has (as of this writing) become the number one audio blog in the iTunes music store.

—Paul & Hitomi Griswold, Japancast

I loved your book! It sits next to my computer as I work. It's my critical reference for everything I'm doing. I went from 2300 hits per month to 30,000 per month from August to October this year. Thanks so much!

—Dave Barber, Webguy

Your course has been fantastic! You're a very thorough and patient teacher and have the knack of anticipating questions before I have the chance to ask them. This course has saved me months of searching and trial and error.

—Scott Stroud, BuilderRadio.com

People say any job is easy if you have the right tool. To this I add, "But you have to know how to use the tool." Jason's book shows you where the tool shed is, which tools are the best, and how to use each one.

—Dave Jackson, School of Podcasting

Jason is one talented individual. I've been involved in video and audio production for thirty years and yet I'm learning valuable lessons from him. If you want to learn how to record quality podcasts and create an audience, Jason is the guy to learn from.

—Art Juchno, Senior Media Specilist, University of Wisconsin-Stout

Of all the consultants I've worked with to become Web 2.0 literate -- and there have been many -- Jason Van Orden has been the most important to me. My podcasts are now linked to by some of the highest-traffic websites. Also, thanks in great part to Jason, my blog has won an award.

—Julia Schopick, HonestMedicine.com

After listening to Jason's podcast, I began using the principles he outlined. The number of listeners to our podcast went through the roof! I started podcasting as a hobby, but now I'm making money with it, too. Thanks, Jason!

—Kevin Harter, Backslash's TechTalk

Following Jason's lead helped me to avoid many of the pitfalls that plague most novice podcasters. Thanks to Jason, the podcast and blog for my book, Global Mobile, were up and running in no time at all!

—Fred Johnson, Author

Jason, I wanted to let you know that my podcast has been featured on the iTunes homepage, giving it a nice boost in subscribership. Following the advice in your book closely contributed to the success the show is enjoying now. Thanks again for the guidance you provide to the podcast community.

—Anthony Rotolo, Design Guy Podcast

This morning my backpack was left on the top of the car and flew off. The first thing I thought of was that I had lost your book.

—John A. Ciampa, Blogger School

I honestly listen to each of your episodes over and over again. I'd sit and imagine myself podcasting. With tears in my eyes, even as I share this with you...YOU GAVE ME HOPE! Now I'm a podcaster and doing well at it. I was featured in iTunes!

—Rob Gamble, Consultant

Jason, I just wanted to drop you a line and let you know the value of your podcasting blog. When I met you at the considerably less than average [conference] last year, I told you that your presentation saved the conference for me. And that remains very true.

—B.L. Lindstrom, Authorian Adventures in the Ether

I just wanted to check in and let you know that all the course content is awesome! I'm really getting into the meat and potatoes of this stuff, and find your descriptions on how to do everything, perfect.

—Steve Gutman, Obediance Dog Training

Thank you for putting out all the tremendous information and very effective suggestions. You are building a legion of consumers that are benefiting financially from your freely shared expertise. I am a lifetime supporter of whatever you do.

—Christine Jump, Craft Brew Cast

I thought we at least should say "hi" for all that you've done for us. We've got three podcast going because of your help. None of this could have been done without your help. Thanks so much!

—Tim & Wendy McMahan, Foster Podcast

You have a real gift for laying out complex information in a very accessible and easy-to-understand manner. For a guy like me who knows enough about technology to be very dangerous, your website was a God-send. I imagine you enjoy what you do, because it shows.

—Don Ray