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MNM | Special Traffic Attraction Update

Sat, May 8, 2010

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magneticHave you been wondering where Mastering New Media went? Well, this audio explains it all. In addition, I make a special announcement.

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I’d love to hear your thoughts in the comments below.

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MNM 14 | What Documentary Filmmaking Can Teach You About Creating Compelling Content

Sun, Dec 20, 2009

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filmmaking I’ve mentioned on the show before that I’ve been working on creating a short documentary film. Well, the film is finally done.

It was a ton of work, but a worthwhile experience that taught me several great lessons about how to create compelling content.

I’ve been taking note of the lessons learned along the way and in this episode I share them with you.

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Download the Outline (PDF)

Watch the Video version

In this episode of Mastering New Media

  • The most powerful way to influence someone in your content
  • How to stay motivated when continually creating content
  • How to finally finish a project that you never seem to get around to completing
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MNM 13 | Define Your Target Audience in 8 Easy Steps Pt 2

Wed, Dec 16, 2009

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Target Audience In this episode we continue our discuss about how to define your target audience. I talk about steps three through eight of the process you can use to zero in on the best market for you to focus on.

Choosing the right target market will greatly improve how well you content connects with and influences your audience. It will also save you a lot of time and energy, making your content marketing efforts more rewarding.

Download the MP3

Download the Outline (PDF)

Watch the Video version

In this episode of Mastering New Media

  • How to determine if your market is hunngry enough to buy what you offer
  • The one thing that will get your market to trust you (even more than your resume of skills and accomplishments)
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Have You Made This Critical Content Creation Mistake?

Thu, Dec 3, 2009

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IMG_0061I recently learned a HUGE lesson about content creation. I made a mistake that cost me a lot of time and put me way behind on a big project. Now I want to help you avoid this pitfall in the future.

Here’s the deal…

Over the last several weeks I’ve been filming a documentary for a festival taking place on Dec 11. The film is about a local dance company, Polaris.

The first time I saw them perform, it connected with me in a way that no other dance has. It was surprisingly accessible — raw and emotional.

Then I found out the dancers, despite their level of skill, didn’t get paid. I knew I had to film their story to find out what could inspire such commitment to art and each other.

polaris-filming

So naturally I filmed interviews with them. The lighting was great, the video turned out really nice and I got some wonderful sound bites.

It seemed I had everything I needed to tell a beautiful

But then I realized a glaring problem.

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The Deal of the Year (and the formula for success in internet business)

Sat, Nov 28, 2009

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deal-of-the-yearI just whipped together a short video for you to show my new content creation tool in action.

The video also contains the Deal of the Year from me as well as…

The formula for ultimate success in internet business and new media marketing.

There’s a time sensitive announcment at the end, so go watch it now.

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