Podcasting Consultant, Jason Van Orden

Promoting Your Podcast from A to Z – Name

Tue, Aug 15, 2006

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The name of your podcast is likely the first exposure most listeners will have to your show. Your title usually only has a few seconds to do two things:

Give the potential listener an idea of what your show is about
Entice them to click to give it a try

You need a title that is meaningful, but that is still creative and alluring. The right mixture of these two elements will depend on your genre and target audience.

Here are a couple tips for brainstorming a name for your podcast:

Browse your genre in the podcast directories and take note of the names that jump out at you
Search online for books on your topic and notice what titles and phrases grab your attention
Don’t be too creative or “cute.”

Promoting Your Podcast from A to Z – Message Boards

Mon, Aug 14, 2006

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A great way to find listeners is to go where people who are interested in your topic are hanging out online. Give them a taste of what you’ve got. Command some attention and turn them into loyal listeners.

Whatever your podcast’s topic, chances are there are message boards dedicated to it. Get involved in these communities. Forums are great places for you to find loyal listeners. People who participate in them are often rabid about the topic being discussed.

By commenting in forums, you get your web address in front of a group of targeted prospects. Most forums let you include a link when you comment. This is usually done in the signature. Always include a link to your podcast in the signature.

In Chapter 3 of Promoting Your Podcast, you’ll learn:

The right and wrong way to participate in message boards (one will bring you listeners, the other will get you a bad reputation)
How to write an effective forum signature that will compel people to click through to your site
How to include a live link in your signature
Additional creative ideas for promoting your podcast on message boards

Promoting Your Podcast from A to Z – Logo

Sun, Aug 13, 2006

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Your podcast should have a logo. When I say logo, I’m referring to the square image that appears in your listing in iTunes and other directories.

iTunes has stated that your podcast must have a logo in order to be considered for their featured listings. A logo will also make your podcast look more professional and catch more attention in the directories.

You podcast logo needs to:

Be a JPG file

Be 300×300 pixels in size

Be professional and clean

Not infringe on the copyright or trademark of others

Be included in the iTunes tags in your feed

In Chapter One of Promoting Your Podcast, I talk more about iTunes tags and how to use them to include your logo in your feed so that it will appear in the directories.

Promoting Your Podcast from A to Z – Keywords

Sat, Aug 12, 2006

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Keywords are words and phrases that potential listeners and site visitors might search for to find content such as yours. Targeting the right keywords is extremely important to the success of your marketing campaign.

Using the right keywords in your podcast title, feed, description, episode titles, and show notes will greatly increase the amount of free, targeted traffic you get from the search engines.

Spend some time brainstorming which keywords a potential listener might search for in iTunes or Google to find content such as yours. Target keywords that people search for often but that don’t have too much competition in the search rankings. Check your podcast description. Make sure that you are using at least a couple good search phrase keywords.

In chapter 4 of Promoting Your Podcast, I walk you through the exact process that I use to research and choose my keywords. I also show you how I use my keywords to achieve #1 spots in Google and iTunes searches. You’ll learn how to:

Identify which keywords get the most searches
Find the keywords that have the least amount of competition
Use keywords to get higher rankings in Google bringing you free, targeted traffic
Use keywords to get top search spots in iTunes

Promoting Your Podcast from A to Z – Join a Meetup

Fri, Aug 11, 2006

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Podcasting meetups/associations have cropped up all over the place. Your local meetup is an excellent place to meet other podcasters and even do a little promotion. You can find promo exchange partners and other networking opportunities. Make sure you have your business cards with you when you attend.

A good place to look for the closest podcasting group is on Meetup.com.

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What People Are Saying

Jason Van Orden tells us everything a good guerrilla marketer should know about podcasting.

—Jay Conrad Levinson, Author, Guerrilla Marketing

Podcasting without a marketing plan is like driving without a steering wheel. Jason has written the definitive book on podcast promotion.

—Chris Pirillo, LockerGnome.com

Jason has been one of the most popular speakers at our events. He exceeds the expectations of the audience. I appreciate speakers that make my conference a "must-attend" event. Jason is definitely one of those speakers.

—Tim Bourquin, Founder of the New Media Expo

Since hearing you speak I've implemented a number of your strategies. The result: 40% growth in my download stats since the beginning of October. Thanks!

—Jamie Davis, PodMedic

I did a search in iTunes and guess what: I'm #1! I jumped above all my competitors with one edit of my title! So thank you, Jason, because once again you motivated me not to accept less than what I wanted and helped me uncover the secrets to get there. Thanks for being my virtual podcasting mentor!

—Lisa Cooke, Genealogy Gems

Thanks to Jason's advice, Japancast has (as of this writing) become the number one audio blog in the iTunes music store.

—Paul & Hitomi Griswold, Japancast

I loved your book! It sits next to my computer as I work. It's my critical reference for everything I'm doing. I went from 2300 hits per month to 30,000 per month from August to October this year. Thanks so much!

—Dave Barber, Webguy

Your course has been fantastic! You're a very thorough and patient teacher and have the knack of anticipating questions before I have the chance to ask them. This course has saved me months of searching and trial and error.

—Scott Stroud, BuilderRadio.com

People say any job is easy if you have the right tool. To this I add, "But you have to know how to use the tool." Jason's book shows you where the tool shed is, which tools are the best, and how to use each one.

—Dave Jackson, School of Podcasting

Jason is one talented individual. I've been involved in video and audio production for thirty years and yet I'm learning valuable lessons from him. If you want to learn how to record quality podcasts and create an audience, Jason is the guy to learn from.

—Art Juchno, Senior Media Specilist, University of Wisconsin-Stout

Of all the consultants I've worked with to become Web 2.0 literate -- and there have been many -- Jason Van Orden has been the most important to me. My podcasts are now linked to by some of the highest-traffic websites. Also, thanks in great part to Jason, my blog has won an award.

—Julia Schopick, HonestMedicine.com

After listening to Jason's podcast, I began using the principles he outlined. The number of listeners to our podcast went through the roof! I started podcasting as a hobby, but now I'm making money with it, too. Thanks, Jason!

—Kevin Harter, Backslash's TechTalk

Following Jason's lead helped me to avoid many of the pitfalls that plague most novice podcasters. Thanks to Jason, the podcast and blog for my book, Global Mobile, were up and running in no time at all!

—Fred Johnson, Author

Jason, I wanted to let you know that my podcast has been featured on the iTunes homepage, giving it a nice boost in subscribership. Following the advice in your book closely contributed to the success the show is enjoying now. Thanks again for the guidance you provide to the podcast community.

—Anthony Rotolo, Design Guy Podcast

This morning my backpack was left on the top of the car and flew off. The first thing I thought of was that I had lost your book.

—John A. Ciampa, Blogger School

I honestly listen to each of your episodes over and over again. I'd sit and imagine myself podcasting. With tears in my eyes, even as I share this with you...YOU GAVE ME HOPE! Now I'm a podcaster and doing well at it. I was featured in iTunes!

—Rob Gamble, Consultant

Jason, I just wanted to drop you a line and let you know the value of your podcasting blog. When I met you at the considerably less than average [conference] last year, I told you that your presentation saved the conference for me. And that remains very true.

—B.L. Lindstrom, Authorian Adventures in the Ether

I just wanted to check in and let you know that all the course content is awesome! I'm really getting into the meat and potatoes of this stuff, and find your descriptions on how to do everything, perfect.

—Steve Gutman, Obediance Dog Training

Thank you for putting out all the tremendous information and very effective suggestions. You are building a legion of consumers that are benefiting financially from your freely shared expertise. I am a lifetime supporter of whatever you do.

—Christine Jump, Craft Brew Cast

I thought we at least should say "hi" for all that you've done for us. We've got three podcast going because of your help. None of this could have been done without your help. Thanks so much!

—Tim & Wendy McMahan, Foster Podcast

You have a real gift for laying out complex information in a very accessible and easy-to-understand manner. For a guy like me who knows enough about technology to be very dangerous, your website was a God-send. I imagine you enjoy what you do, because it shows.

—Don Ray