Did you know that there’s information in your MP3 file that you can use to promote your podcast? MP3 files contain ID3 tags. This is the data that describes the album, artist, track #, etc. These tags can, and should, be used to include information about your podcast.
Always fill in the ID3 tags and be consistent.
Not only is this good practice, it builds goodwill with your listeners. Your podcast will be easier to organize and listen to if you properly complete the ID3 tags. Media players use this information to sort your podcast and display information about. It’s just as (or more) important to keep current listeners as it is to find new ones. Poor use of ID3 tags is one sure way to lose listeners.
In chapter 10 of Promoting Your Podcast, you’ll learn:
- How to complete your ID3 tags to keep your audience happy and listening
- How to use the ID3 tags to promote your podcast and drive more traffic to your site
- The best conventions to use for each of the tags
- How to edit ID3 tags in iTunes
Thu, Aug 10, 2006
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