An elevator speech is verbal description of your podcast that takes no more than 30 to 60 seconds to deliver (no longer than an elevator ride). It needs to accomplish the following three things:
If someone can easily respond to your speech with “who cares,”
Sat, Aug 5, 2006
One of the most common ways for listeners to find podcasts is through podcast directories. Your podcast needs to appear in these directories. If you want to quickly jump-start your listener base with little effort, submitting to the top podcast directories is the way to do it.
Of all the podcast directories, iTunes gets the most traffic. This is a great place to start promoting your podcast. Here are three tools that you can use to increase your podcast directory exposure:
Spend time brainstorming a good title for your podcast. It’s also important to think carefully about your description. Your title and description may be the first exposure someone has to your podcast. It can determine whether or not they hit the play button.
If you are not using the iTunes keyword tags in your feed, start today. This can greatly affect how you get listed in the directories as well as how many people find your show.
In chapter 1 of Promoting Your Podcast, you’ll discover how to maximize your traffic from the podcast directories including how to:
Fri, Aug 4, 2006
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If you’re going to put effort into promoting your podcast and getting traffic to your site, you need to make sure you’re converting your site visitors into listeners. Here are five conversion tips:
It’s even more important to convert listeners into raving fans. It’s much easier to keep the listeners you have than to find new ones. Don’t neglect the audience you have.
In chapter 8 of Promoting Your Podcast, you’ll learn more about how to convert visitors into listeners and listeners into fans. You’ll discover:
Thu, Aug 3, 2006
A business card is a simple and powerful networking tool. Print business cards and hand them out everywhere you go. Whenever you talk to someone about your show, hand them a card.
A business card should do more then just give your name and contact info. Your card should include the following:
Here are three more tips for designing an effective business card:
In chapter 1 of Promoting Your Podcast, you’l learn how to choose a gripping title for your podcast and write a description that will compel people to listen.
Wed, Aug 2, 2006
Podcasters always need more audio content for their podcast. They love using audio from other sources that adds value to their show. Think about it. If someone sent you an interesting thought, insightful question or raving review, you’d want to play it on your show.
If you take the time to prepare good clips and send them to the right people, very often they’ll get played. By submitting to podcasts that are in the same genre as your own, your message is sure to reach people who are prone to enjoy your show as well.
There are several kinds of audio that you can produce and submit for play on other podcasts:
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Jason Van Orden tells us everything a good guerrilla marketer should know about podcasting.
—Jay Conrad Levinson, Author, Guerrilla Marketing
Podcasting without a marketing plan is like driving without a steering wheel. Jason has written the definitive book on podcast promotion.
—Chris Pirillo, LockerGnome.com
Jason has been one of the most popular speakers at our events. He exceeds the expectations of the audience. I appreciate speakers that make my conference a "must-attend" event. Jason is definitely one of those speakers.
—Tim Bourquin, Founder of the New Media Expo
Since hearing you speak I've implemented a number of your strategies. The result: 40% growth in my download stats since the beginning of October. Thanks!
—Jamie Davis, PodMedic
I did a search in iTunes and guess what: I'm #1! I jumped above all my competitors with one edit of my title! So thank you, Jason, because once again you motivated me not to accept less than what I wanted and helped me uncover the secrets to get there. Thanks for being my virtual podcasting mentor!
—Lisa Cooke, Genealogy Gems
Thanks to Jason's advice, Japancast has (as of this writing) become the number one audio blog in the iTunes music store.
—Paul & Hitomi Griswold, Japancast
I loved your book! It sits next to my computer as I work. It's my critical reference for everything I'm doing. I went from 2300 hits per month to 30,000 per month from August to October this year. Thanks so much!
—Dave Barber, Webguy
Your course has been fantastic! You're a very thorough and patient teacher and have the knack of anticipating questions before I have the chance to ask them. This course has saved me months of searching and trial and error.
—Scott Stroud, BuilderRadio.com
People say any job is easy if you have the right tool. To this I add, "But you have to know how to use the tool." Jason's book shows you where the tool shed is, which tools are the best, and how to use each one.
—Dave Jackson, School of Podcasting
Jason is one talented individual. I've been involved in video and audio production for thirty years and yet I'm learning valuable lessons from him. If you want to learn how to record quality podcasts and create an audience, Jason is the guy to learn from.
—Art Juchno, Senior Media Specilist, University of Wisconsin-Stout
Of all the consultants I've worked with to become Web 2.0 literate -- and there have been many -- Jason Van Orden has been the most important to me. My podcasts are now linked to by some of the highest-traffic websites. Also, thanks in great part to Jason, my blog has won an award.
—Julia Schopick, HonestMedicine.com
After listening to Jason's podcast, I began using the principles he outlined. The number of listeners to our podcast went through the roof! I started podcasting as a hobby, but now I'm making money with it, too. Thanks, Jason!
—Kevin Harter, Backslash's TechTalk
Following Jason's lead helped me to avoid many of the pitfalls that plague most novice podcasters. Thanks to Jason, the podcast and blog for my book, Global Mobile, were up and running in no time at all!
—Fred Johnson, Author
Jason, I wanted to let you know that my podcast has been featured on the iTunes homepage, giving it a nice boost in subscribership. Following the advice in your book closely contributed to the success the show is enjoying now. Thanks again for the guidance you provide to the podcast community.
—Anthony Rotolo, Design Guy Podcast
This morning my backpack was left on the top of the car and flew off. The first thing I thought of was that I had lost your book.
—John A. Ciampa, Blogger School
I honestly listen to each of your episodes over and over again. I'd sit and imagine myself podcasting. With tears in my eyes, even as I share this with you...YOU GAVE ME HOPE! Now I'm a podcaster and doing well at it. I was featured in iTunes!
—Rob Gamble, Consultant
Jason, I just wanted to drop you a line and let you know the value of your podcasting blog. When I met you at the considerably less than average [conference] last year, I told you that your presentation saved the conference for me. And that remains very true.
—B.L. Lindstrom, Authorian Adventures in the Ether
I just wanted to check in and let you know that all the course content is awesome! I'm really getting into the meat and potatoes of this stuff, and find your descriptions on how to do everything, perfect.
—Steve Gutman, Obediance Dog Training
Thank you for putting out all the tremendous information and very effective suggestions. You are building a legion of consumers that are benefiting financially from your freely shared expertise. I am a lifetime supporter of whatever you do.
—Christine Jump, Craft Brew Cast
I thought we at least should say "hi" for all that you've done for us. We've got three podcast going because of your help. None of this could have been done without your help. Thanks so much!
—Tim & Wendy McMahan, Foster Podcast
You have a real gift for laying out complex information in a very accessible and easy-to-understand manner. For a guy like me who knows enough about technology to be very dangerous, your website was a God-send. I imagine you enjoy what you do, because it shows.
—Don Ray
Sun, Aug 6, 2006
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