I recently learned a HUGE lesson about content creation. I made a mistake that cost me a lot of time and put me way behind on a big project. Now I want to help you avoid this pitfall in the future.
Here’s the deal…
Over the last several weeks I’ve been filming a documentary for a festival taking place on Dec 11. The film is about a local dance company, Polaris.
The first time I saw them perform, it connected with me in a way that no other dance has. It was surprisingly accessible — raw and emotional.
Then I found out the dancers, despite their level of skill, didn’t get paid. I knew I had to film their story to find out what could inspire such commitment to art and each other.

So naturally I filmed interviews with them. The lighting was great, the video turned out really nice and I got some wonderful sound bites.
It seemed I had everything I needed to tell a beautiful
But then I realized a glaring problem.
Sat, May 8, 2010
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