Podtrac, a provider of podcast advertising solutions, released new figures today about podcast demographics. The information comes from online surveys conducted with over 22 million podcast listeners and viewers. Podtrac states that they have the largest database of such information available.
Here’s a summary of the information provided:
- 56% of podcast viewers and listeners are consuming the content on their computer, the rest use portable devices
- 88% of podcast consumers listen to or view the entire program (very encouraging for both podcasters and advertisers)
- Podcast listeners tend to have high income and education
- 76% of podcast listeners have shopped online in the last 30 days
- 41% of adults in the U.S. that are online were aware of term “podcasting” at the end of Q1 2006 (compared to 32% at the end of Q4 2005)
UPDATE: Paul Colligan makes a valid point when he reminds us to “remember the source of these numbers.”
He points out:
These are the big fans. These are the people willing to fill out surveys for you.
…it is, in short, a survey of active Podcast consumers, not the passive ones.
Sometimes new podcasters (and even experienced ones for that matter) have a startling revelation when they hear a recording of their own voice…they can’t stand the sound of it. Has this happened to you?
I spent last week in Washington DC promoting my upcoming book. We had a limited supply of advanced copies available. I had a book signing and the reception was excellent. I even got to sign a copy for my marketing and business mentor, Dan Kennedy. Usually he’s signing a book for ME!
My wife and I have moved to Alaska for the summer. Most people in NYC go out to the Hamptons on Long Island to escape the heat. I’m trying to be a trendsetter by spending the summer in AK instead. Not only do we have family here, but it is paradise in the summer. Just look at the picture of the view from my office!
Wed, May 31, 2006
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