Podcasting Consultant, Jason Van Orden

Free Skype Calls to Landlines and Cell Phones Within the US and Canada

Tue, May 16, 2006

Yesterday Skype announced that, for the rest of 2006, Skype users can make calls to landlines and cell phones within the US and Canada. Previously, you had to pay per minute to make “SkypeOut” calls from your computer to a traditional phone.

Skype has been widely adopted by podcasters for conducting & recording conference calls and interviews. Now you can do it for free.

To record your Skype conversations, try the following applications for PC:

For Mac try:

LineIn (free) + Wire Tap Pro
Audio Hijack Pro

Podcast Expo 2006 Sessions

Tue, May 16, 2006

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The session titles and descriptions for this year’s Podcast Expo have been posted. My session is on Saturday, September 30th at 11:45am. The topic will be Promoting Your Podcast. There are tons of other great sessions going on during the conference and I highly recommend attending.

Podcast Procrastination

Sat, May 6, 2006

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The best advice I can give someone who wants to start a podcast is to just do it! If you need a little help, check out my podcast tutorial site. You don’t need to have it all figured out before you post your first episode. You can iron out some of the kinks as you go.

If you’re a podcast procrastinator, here’s a video that might provide a little inspiration:

Tips on Promoting Podcasts

Fri, May 5, 2006

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Sharon Housley of WebProNews wrote a nice list of ideas for promoting your podcast. Here are a couple highlights I found insightful:

Instruction on how users can listen to podcasts should also be included.

Make it easy for your site visitors to:

Listen to your podcast
Know what a podcast is
Subscribe to your podcast
Know why they would want to subscribe

Take a look at the header of my GothamCast page for some examples of how I do this.

Be sure the podcast RSS feed contains enough information related to the contents of the podcasts to grab the interest of listeners. The description should be keyword rich.

Encourage feedback and dialogue with listeners.

I talk about this in my new book. This makes the difference between just finding listeners and attracting loyal fans. Podcasting is very conducive to interaction and feedback. Take advantage of it.

My Podcasting Book is Finished

Mon, May 1, 2006

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I’ve hinted along the way that I was writing a book on podcasting. Well…I’m happy to announce that it’s done. The title is Promoting Your Podcast. Click the image of the cover to the left to see a larger version.

The book will be on shelves on Aug 28th in all of the major book outlets.The book draws from my experience as a podcaster, entrepreneur and internet marketer and outlines numerous strategies for marketing your podcast.

I’m excited for the release of this book. It addresses a major need for any podcaster–podcast promotion. Whether you’re and advanced, beginning, independent or corporate podcaster, you still have one desire in common…to find more listeners! No one else has written a book like this.

To get a better idea of what’s inside, take a look at this excerpt from the back cover:

Promoting Your Podcast Back Cover

You’ll notice the front cover mentions a web site called Podcasting University. This is another of my projects that is in the works. There’s nothing on the site yet, but stay tuned for more details.

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What People Are Saying

Jason Van Orden tells us everything a good guerrilla marketer should know about podcasting.

—Jay Conrad Levinson, Author, Guerrilla Marketing

Podcasting without a marketing plan is like driving without a steering wheel. Jason has written the definitive book on podcast promotion.

—Chris Pirillo, LockerGnome.com

Jason has been one of the most popular speakers at our events. He exceeds the expectations of the audience. I appreciate speakers that make my conference a "must-attend" event. Jason is definitely one of those speakers.

—Tim Bourquin, Founder of the New Media Expo

Since hearing you speak I've implemented a number of your strategies. The result: 40% growth in my download stats since the beginning of October. Thanks!

—Jamie Davis, PodMedic

I did a search in iTunes and guess what: I'm #1! I jumped above all my competitors with one edit of my title! So thank you, Jason, because once again you motivated me not to accept less than what I wanted and helped me uncover the secrets to get there. Thanks for being my virtual podcasting mentor!

—Lisa Cooke, Genealogy Gems

Thanks to Jason's advice, Japancast has (as of this writing) become the number one audio blog in the iTunes music store.

—Paul & Hitomi Griswold, Japancast

I loved your book! It sits next to my computer as I work. It's my critical reference for everything I'm doing. I went from 2300 hits per month to 30,000 per month from August to October this year. Thanks so much!

—Dave Barber, Webguy

Your course has been fantastic! You're a very thorough and patient teacher and have the knack of anticipating questions before I have the chance to ask them. This course has saved me months of searching and trial and error.

—Scott Stroud, BuilderRadio.com

People say any job is easy if you have the right tool. To this I add, "But you have to know how to use the tool." Jason's book shows you where the tool shed is, which tools are the best, and how to use each one.

—Dave Jackson, School of Podcasting

Jason is one talented individual. I've been involved in video and audio production for thirty years and yet I'm learning valuable lessons from him. If you want to learn how to record quality podcasts and create an audience, Jason is the guy to learn from.

—Art Juchno, Senior Media Specilist, University of Wisconsin-Stout

Of all the consultants I've worked with to become Web 2.0 literate -- and there have been many -- Jason Van Orden has been the most important to me. My podcasts are now linked to by some of the highest-traffic websites. Also, thanks in great part to Jason, my blog has won an award.

—Julia Schopick, HonestMedicine.com

After listening to Jason's podcast, I began using the principles he outlined. The number of listeners to our podcast went through the roof! I started podcasting as a hobby, but now I'm making money with it, too. Thanks, Jason!

—Kevin Harter, Backslash's TechTalk

Following Jason's lead helped me to avoid many of the pitfalls that plague most novice podcasters. Thanks to Jason, the podcast and blog for my book, Global Mobile, were up and running in no time at all!

—Fred Johnson, Author

Jason, I wanted to let you know that my podcast has been featured on the iTunes homepage, giving it a nice boost in subscribership. Following the advice in your book closely contributed to the success the show is enjoying now. Thanks again for the guidance you provide to the podcast community.

—Anthony Rotolo, Design Guy Podcast

This morning my backpack was left on the top of the car and flew off. The first thing I thought of was that I had lost your book.

—John A. Ciampa, Blogger School

I honestly listen to each of your episodes over and over again. I'd sit and imagine myself podcasting. With tears in my eyes, even as I share this with you...YOU GAVE ME HOPE! Now I'm a podcaster and doing well at it. I was featured in iTunes!

—Rob Gamble, Consultant

Jason, I just wanted to drop you a line and let you know the value of your podcasting blog. When I met you at the considerably less than average [conference] last year, I told you that your presentation saved the conference for me. And that remains very true.

—B.L. Lindstrom, Authorian Adventures in the Ether

I just wanted to check in and let you know that all the course content is awesome! I'm really getting into the meat and potatoes of this stuff, and find your descriptions on how to do everything, perfect.

—Steve Gutman, Obediance Dog Training

Thank you for putting out all the tremendous information and very effective suggestions. You are building a legion of consumers that are benefiting financially from your freely shared expertise. I am a lifetime supporter of whatever you do.

—Christine Jump, Craft Brew Cast

I thought we at least should say "hi" for all that you've done for us. We've got three podcast going because of your help. None of this could have been done without your help. Thanks so much!

—Tim & Wendy McMahan, Foster Podcast

You have a real gift for laying out complex information in a very accessible and easy-to-understand manner. For a guy like me who knows enough about technology to be very dangerous, your website was a God-send. I imagine you enjoy what you do, because it shows.

—Don Ray