Adam Broitman of Morpheus Media responded to my post on Google AdSense for audio. He asks:
…do we really need to rely on Google to figure this out or can we take it in house and get creative?
I would hope that a podcaster would look beyond Google "AudSense" to monetize his podcast. I would also hope that a company would look beyond Google for ways to market themselves in the new/social media space. Granted, Google is in a place to provide a trusted, quick and scalable solution…but it’s only one crayon in the box.
Adam points to Joseph Jaffe’s Across The Sound as an example of creativity. Adam uses four key phrases to describe Jaffe’s sponsorships:
- More relevant
- Less obtrusive
- Transparent
- Fun
While Google can provide #1 well enough, you’d have a hard time fulfilling the other three by inserting audio AdSense into your podcast.
They call this new media for a reason. We need new models. Let’s get creative.
November 9th, 2006 at 5:45 pm
Jason
Good Points! Let’s keep this conversation going and perhaps we can move towards more effective and creative ways to moentize your podcast while remaining relevant and adding value to not only your advertisers but, your listeners!
November 19th, 2006 at 3:36 am
… but Jaffe’s podcast is totally unlistenable …
November 21st, 2006 at 2:05 pm
Hey Jason, I’m interested in your thoughts on how to cover both “less obtrusive” and “transparent.” I’d love to see this pulled off.
For example, if there’s one thing I’m personally annoyed by, it’s how many “news” programs on television are actually marketing vehicles for other television programs…or movies…or books…or other products. Think of the Today show, or Oprah, etc.
They may be less obtrusive, but they aren’t transparent — they’re unapologetically offered under the guise of entertainment news, or whatever, but they’re not.
What do you think?
November 21st, 2006 at 2:20 pm
Brandon,
That’s an excellent question that I think deserves its own post and discussion.
I’ll make a note to post something soon. Stay tuned.
Jason