The title of this post is a quote from a great post by Michael Geoghagen, author of Podcast Solutions and a bright entrepreneur.
He talks about how too many podcasters are selling themselves short and accepting ad rates that are much too low. I think he’s right. The problem is that the podosphere is too stuck on the CPM model that the advertisers are used to. This is a new media that deserves new ad models.
A quote from Mike:
If you are having a CPM debate with someone you are having the wrong discussion. The discussion you should be having is about unique opportunity and new market penetration.
As podcasters we have a lot to offer:
- Targeted niche audiences
- An interactive audience
- A means to reach the multi-tasking crowd
Traditional media knows that things are shifting. They are losing their listeners/readers/watchers. We are gaining them. Don’t sell yourself short…just SELL YOURSELF. Believe in what you have to offer and hold out until you get what you deserve. At this point, no sale is better than a sale that falls short and hurts you in the long.
March 14, 2006 by Jason
Categories: Monetizing Your Content, Podcast Advertising