Effective marketing is about getting the right message to the right market (potential listeners). When identifying your market, it’s important to remember that often less is more. Narrowing your target market to smaller, more carefully selected niche usually produces better results.
You will have the best success in marketing your podcast if you carefully choose your target listeners. The more you know about your niche, the better you will be at creating the right message and knowing how to get that message to them.
If you still don’t have a carefully defined subject matter, format and target audience then you need to take time to think about that now or your marketing will be a waste of time. Zero in on a niche and you will see much better returns on your promotional efforts.
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And that concludes the 26-day series, Promoting Your Podcast from A to Z. Tomorrow is the release of my new book, Promoting Your Podcast. Be sure to come back here for details on how you can enter to win free consultation time with me as well as numerous other bonuses and prizes.
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August 27, 2006 by Jason
Categories: Podcast Promotion, Promoting Your Podcast from A to Z