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Tag: Influence

MNM 03 | Establishing Influence with the Community Builder Blueprint

Thursday, April 16, 2009 by Jason

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[Audio clip: view full post to listen] In episode two of Mastering New Media we discussed the importance of establishing influence with your market. You can then leverage this influence to get your market to take action (i.e. buy). In this episode I reveal a proven process for establishing and building a strong “influence account” [...]

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MNM 02 | How to Get Your Market to Take Action

Friday, April 3, 2009 by Jason

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[Audio clip: view full post to listen] If you’re creating online content, then it’s safe to assume two things: you’re trying to reach a specific target market and there’s a particular action (or set of actions) that you want them to take. This is usually to buy, but could also include to rate, review, vote, [...]

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